Director of Digital Marketing & E-Commerce

$140,000 - $150,000/Yr

Swartz Investments - Houston, TX

Full-time - Senior

Houston, TX

Food Services and Drinking Places

About the position

The Director of Digital Marketing & E-Commerce at Shipley Do-Nuts is responsible for leading the digital strategy and driving sales growth within the Quick Service Restaurant (QSR) sector. This role involves overseeing all digital sales channels, managing media agency relationships, and optimizing paid media campaigns. The Director will create and execute a comprehensive business development strategy for digital channels, focusing on building profitable digital sales while enhancing the overall guest experience.

Responsibilities

• Lead the media agency to optimize paid media spending to drive growth.
• Evaluate media resources, trends, technology, and tools, bringing new ideas and opportunities.
• Continuously improve the impact and efficiency of media dollars.
• Conduct ongoing business analysis, media mix and attribution modeling, insights, and optimization.
• Proactively recommend adjustments to plans as necessary.
• Investigate industry best practices for each digital channel and develop one-, two-, and three-year business plans, including corresponding budgets, sales targets, and ROI projections.
• Work collaboratively with support resources and vendor partners to build, maintain, and continuously improve all digital systems, processes, menus, and tools.
• Leverage technology to maximize digital sales, including AI-driven call-ahead ordering, mobile optimization, client database management, online ordering, delivery, transaction processing & reconciliation, and guest satisfaction.
• Develop and execute a comprehensive digital sales strategy, encompassing e-commerce, online ordering, and mobile app initiatives.
• Optimize digital sales channels to maximize revenue and enhance customer satisfaction.
• Analyze sales data to identify trends and opportunities for improvement.
• Oversee the development and execution of paid media campaigns, including search, social, display, and video advertising.
• Collaborate closely with our media agency to optimize campaign performance and maximize ROI.
• Utilize data analytics tools to measure the effectiveness of digital marketing campaigns.
• Generate insightful reports to track performance and inform future strategies.
• Protect and enhance the brand's digital reputation.
• Organize, track, analyze, and report results of all digital and gift card projects, initiatives, and related tests.
• Develop customer journey strategies that drive satisfaction and long-term loyalty.
• Implement loyalty programs, membership benefits, and retention tactics to maximize lifetime value.
• Maintain open lines of communication with Operations, both Company and Franchise.
• Prepare and conduct digital training; solicit best practices and share ideas across the system.
• Ensure the highest standards of food quality, safety, and sanitation are incorporated into all digital sales and dining occasions.

Requirements

• Bachelor's degree in Hospitality Management, Business Administration, Sales & Marketing, or a related field.
• 5+ years of proven track record in a leadership role within digital marketing and e-commerce, preferably in the QSR or restaurant industry.
• 2+ years of current or recent experience in restaurant and/or catering sales, operations, or DSP management.

Nice-to-haves

• Master's degree preferred.
• Certified Professional in Catering and Events (CPCE) certification is a plus but not required.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance
• 3 Weeks' Vacation
• Executive Bonus Plan
• Opportunities for Professional Growth and Development
• Dynamic and Collaborative Work Environment