Great Clips - Bloomington, MN
posted about 2 months ago
Great Clips is seeking an experienced Digital Marketing Director to lead our digital marketing strategies aimed at driving customer acquisition, engagement, retention, and loyalty. This role is pivotal in ensuring that we have the right mix of internal and external tools to execute personalized campaigns across various marketing vehicles, targeting the right audience efficiently and effectively. The Digital Marketing Director will provide direction and influence across the marketing team, leveraging technology to enhance customer experiences. Reporting directly to the VP of Marketing and Communications, this position will collaborate with the leadership team and work cross-functionally with Business Intelligence, IT, and Operations to influence the use of established and cutting-edge data and marketing technology. With responsibility for a multimillion-dollar budget, the individual in this role will have the opportunity to drive significant brand growth. In this role, you will lead and manage all aspects of digital marketing, including paid media, owned media, and marketing technology operations. You will own the holistic view of all digital channel data, analytics, and campaign measurement strategies, defining clear KPIs across all digital marketing channels. Your responsibilities will include translating business objectives and marketing strategies into actionable digital marketing initiatives, identifying and incubating new marketing and retail technologies, and leading the strategy and development of marketing technology to support campaign execution and personalized messaging. Additionally, you will design, implement, and continuously optimize a customer loyalty program while providing digital thought leadership on privacy, channel, tech, competition, and customer trends. As a leader, you will build and maintain the digital marketing budget aligned with overall business objectives, manage and evaluate all associated digital marketing partners, vendors, and publishers for effectiveness, and lead, mentor, motivate, and develop the digital marketing team. You will champion cross-functional teamwork and create an inclusive team environment that inspires diverse perspectives and bold ideas. Your ability to listen, earn trust, and accept direct feedback from franchisees while building strong, positive relationships will be crucial to your success.