Director of Digital Marketing

$140,210 - $240,360/Yr

Siemens - Cary, NC

Full-time - Senior

Cary, NC

Machinery Manufacturing

About the position

In this role, you will lead a team responsible for the end-to-end user experience of Brightly Software's digital platforms. Your focus will be on driving traffic, optimizing conversion rates, and enhancing the overall digital strategy through data-driven insights. Collaboration with various teams will be essential to implement effective marketing strategies and improve website performance, ultimately generating qualified leads and increasing engagement.

Responsibilities

• Lead the end-to-end strategy for Brightly Software's digital experiences.
• Develop informed points of view and define important metrics to measure the success of digital strategies.
• Collaborate with developers, creative teams, and marketing operations to implement the digital vision.
• Drive strategy and planning for Brightly's digital presence to support growth and achieve business results.
• Implement data-driven digital marketing strategies to increase lead generation and revenue.
• Build and maintain a roadmap for ongoing website improvements in collaboration with cross-functional partners.
• Drive SEO strategy with agency partners, focusing on content improvements and keyword optimization.
• Create and implement A/B testing strategies to optimize engagement and conversion rates.
• Monitor and lead website operations to improve discoverability and user experience.
• Lead and optimize key conversion points in the marketing funnel, including landing pages and lead-generating forms.
• Monitor overall web performance using analytics tools to provide data-driven recommendations.

Requirements

• Bachelor's Degree or equivalent work experience, ideally in a SaaS business.
• 10+ years of digital marketing experience, including website strategy and paid media management.
• Experience with Drupal, Unbounce, and GA4.
• Ability to assess and improve site tag management.
• Experience with product-led growth models and SaaS in a high growth environment.
• Strong project management, analytical, and problem-solving skills.
• Team leadership experience in digital marketing.
• A bias to action and a performance mindset.

Nice-to-haves

• Experience handling agency partners.
• Familiarity with A/B testing and optimization techniques.

Benefits

• Health and wellness benefits
• Annual incentive target of 20% of base salary