Director of Digital Marketing

Window To The World Communications - Chicago, IL

Full-time - Senior

Chicago, IL

Broadcasting and Content Providers

About the position

WTTW/Chicago PBS and WFMT/Chicago Classical are seeking an experienced Director of Digital Marketing to lead and drive strategic marketing objectives focused on audience and member lead generation, cultivation, acquisition, and retention. This pivotal role will oversee all digital marketing efforts, including email marketing, paid search, display advertising, programmatic advertising, paid social media, and search engine optimization (SEO). The Director will be responsible for creating and executing comprehensive digital marketing and fundraising initiatives and campaigns aimed at increasing audience engagement and membership, with a particular emphasis on boosting streaming viewership and monthly donor contributions. In this role, the Director will manage lead generation and conversion goals to drive revenue growth while maximizing return on investment (ROI). This includes managing the marketing budget and collaborating with agency partners to optimize performance. The Director will work closely with marketing staff and internal creative services to lead the development of content and design for various digital touchpoints, including email communications and e-newsletters. Additionally, the Director will optimize the Google AdWords grant and propose a strategic digital advertising budget, creating display and retargeting ads, as well as paid social media campaigns that will generate a healthy pipeline of prospects and enhance donor engagement throughout their lifecycle. The Director will own key performance indicators (KPIs) for digital and email marketing, leveraging tools such as Google Analytics to track and optimize digital performance against established goals. Regular analytics reports will be provided to identify trends and innovate strategies to increase engagement and results. Coordination with direct response membership staff on omni-channel fundraising campaigns will be essential, ensuring that strategic support messaging is consistent across all platforms. The Director will also assess and implement improvements to existing backend processes and procedures related to digital engagement and giving, working with various departments to enhance overall effectiveness. Staying informed about the current and emerging digital landscape will be crucial, as the Director will recommend new ideas and growth opportunities to further enhance the organization’s digital marketing efforts.

Responsibilities

• Create and execute digital marketing and fundraising initiatives and campaigns across various platforms.
• Manage lead generation and conversion goals to drive revenue growth while maximizing ROI.
• Manage budget and agency partners to optimize performance.
• Collaborate with marketing staff and internal creative services to lead content and design development for digital touchpoints.
• Optimize Google AdWords grant and propose strategic digital advertising budget.
• Create display and retargeting ads, and paid social media campaigns to enhance donor engagement.
• Own KPIs for digital/email marketing and leverage reporting tools to track performance against goals.
• Provide regular analytics reports, identify trends, and innovate to increase engagement and results.
• Coordinate with direct response membership staff on omni-channel fundraising campaigns.
• Assess and implement improvements to existing backend processes for digital engagement and giving.
• Stay informed about the digital landscape and recommend new ideas and strategies.
• Perform other duties as assigned.

Requirements

• 7-10 years of experience in digital marketing, with an emphasis on direct response.
• Strong Microsoft Office skills, including advanced features of Word, Excel, and PowerPoint.
• Proven success in managing digital advertising including display, paid social, and retargeting, with experience in Google AdWords.
• Working knowledge of email marketing platforms (e.g., Mailchimp, ActiveCampaign) and CRM systems (e.g., Blackbaud/Raisers Edge, Tessitura, Salesforce).
• Familiarity with content scheduling tools (e.g., Sprout Social) and analytics tools (e.g., Google Analytics, Facebook, and Twitter Analytics).
• Working knowledge of Adobe Creative Suite products is a plus.
• B.A. or B.S. degree in marketing, fundraising, or a related field.

Nice-to-haves

• Experience in the nonprofit sector or with fundraising initiatives.
• Familiarity with OTT/CTV advertising strategies.
• Knowledge of advanced digital marketing analytics and reporting techniques.

Benefits

• Health insurance coverage.
• Paid holidays and vacation time.
• Professional development opportunities.
• Flexible scheduling options.