Director of Digital Marketing

$122,000 - $163,000/Yr

Fairmont Hotels & Resorts - San Francisco, CA

Full-time - Senior

San Francisco, CA

About the position

The Director of Digital Marketing at Fairmont San Francisco is responsible for maximizing e-commerce revenue and supporting digital marketing initiatives. This role involves developing and managing the e-commerce strategy, overseeing online marketing efforts, and collaborating with various teams to enhance customer engagement and retention. The position requires a strong focus on analytics, reporting, and optimizing the user experience across digital platforms.

Responsibilities

• Work closely with Sales, Marketing, and Revenue Management teams to maximize e-commerce revenue.
• Develop and manage the e-commerce strategy covering all online marketing efforts.
• Measure key performance metrics in Google Analytics and identify trends for growth opportunities.
• Provide monthly reporting summaries to the Executive Team and key stakeholders.
• Manage online advertising efforts including display advertising and paid directory inclusions.
• Assist in developing annual marketing plans and budgets based on market analysis.
• Manage email campaigns and oversee retention strategies using various digital channels.
• Optimize the user experience on all devices and keep up to date with online and UX data.
• Manage content and imagery on all digital channels to ensure a consistent web presence.
• Investigate new technology and enhancements to increase revenue and customer experience.

Requirements

• Extensive digital marketing experience of at least 5-7 years in a direct-to-consumer environment.
• Expertise with Google Analytics, including GA4 certification.
• Certified Digital Marketer or comparable digital marketing training preferred.
• Post-secondary Bachelor's Degree from an accredited 4-year institution.
• Experience purchasing online display advertising and coordinating online campaigns.
• Strong communication, problem-solving, and presentational skills.
• Ability to multi-task and prioritize effectively.

Nice-to-haves

• Experience in the travel or hospitality sector is an asset.
• Comfortable working with various software applications and content management systems.

Benefits

• Competitive salary range of $122,000-$163,000 annually.
• Equal Opportunity Employer with a commitment to diversity and inclusion.