Director of Digital Marketing

$140,000 - $180,000/Yr

Meriplex Communications - Aurora, CO

Full-time - Senior

Aurora, CO

Telecommunications

About the position

The Director of Digital Marketing at Meriplex Communications is responsible for leading the demand generation strategy and execution of multi-channel marketing programs aimed at creating awareness, generating leads, and driving sales pipeline. This role involves managing account-based marketing campaigns, optimizing marketing technology stacks, and analyzing campaign performance to ensure alignment with sales goals and improve ROI.

Responsibilities

• Develop and implement multi-channel demand generation programs to create awareness, generate leads, and drive sales pipeline.
• Own the strategy and execution for top-of-funnel lead generation and nurturing programs.
• Design and manage account-based marketing (ABM) campaigns targeted at strategic accounts.
• Create, execute, and optimize marketing campaigns across various digital channels including paid search, paid social, display, and email.
• Develop the marketing technology stack, including automation tools and Salesforce, to track and optimize campaigns.
• Analyze campaign performance and marketing attribution to optimize ROI and measure success.
• Implement A/B testing to continuously improve demand generation tactics and strategies.
• Work closely with the sales team to ensure alignment on lead generation goals and sales enablement strategies.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 7+ years of experience in demand generation, B2B marketing, or a related field, with at least 3 years in a leadership role.
• Proven experience in developing and executing lead generation and ABM strategies.
• Proficiency with marketing automation tools (HubSpot, Marketo, Pardot, etc.) and CRM systems (Salesforce).
• Strong analytical skills with the ability to interpret data and create actionable plans.
• Excellent communication and leadership skills.

Nice-to-haves

• Experience with analytics tools for measuring campaign performance.
• Ability to mentor and grow a team in the future.

Benefits

• 401(k)
• Dental insurance
• Disability insurance
• Health insurance
• Life insurance
• Paid holidays
• Paid time off