Director of Digital Marketing

Flagship Pioneering - Cambridge, MA

Full-time - Senior

Cambridge, MA

Professional, Scientific, and Technical Services

About the position

FL100, Inc. is seeking a highly motivated and innovative individual to join our team as the Director of Digital Marketing. This role is pivotal in delivering key projects and initiatives that are critical to our business, including the development and execution of a digital go-to-market strategy, partnerships with large digital platforms, and the creation and evolution of digital products. The successful candidate will work closely with FL100 leadership and will directly contribute to the company's success by facilitating the commercial growth of FL100. The ideal candidate must be an independent, open-minded, goal-oriented strategic business thinker with excellent communication skills and the ability to thrive in a fast-paced entrepreneurial environment. In this role, you will collaborate with FL100 leadership to develop and continuously evolve the product roadmap and digital go-to-market strategy, ensuring that we maximize value creation. You will also be responsible for evaluating and implementing business model innovations, proactively identifying partnership opportunities, and informing financial models for revenue forecasts. Additionally, you will develop and implement customer acquisition and retention plans, oversee content creation, and track key performance indicators (KPIs) to dynamically adjust strategies as needed. As the Director of Digital Marketing, you will maintain an up-to-date view on industry trends and the competitive landscape, particularly among relevant generative AI startups. You will work closely with FL100 leadership to articulate product differentiation and adjust overall product strategy as necessary. This position requires a blend of technical understanding, market insights, and competitive intelligence to create compelling, value-creating strategies that drive the company's growth.

Responsibilities

• Develop and continuously evolve product roadmap and digital go-to-market strategy in collaboration with FL100 leadership.
• Evaluate and implement business model innovations, including non-traditional business models.
• Identify and conduct due diligence on platform expansion opportunities, working closely with the development team on product features and prioritization based on market insights.
• Identify partnership opportunities, including eCommerce platforms, to enhance business growth.
• Inform financial models for revenue forecasts and guide FL100's commercial growth initiatives in collaboration with leadership.
• Develop and implement customer acquisition and retention plans, overseeing content creation and tracking KPIs.
• Analyze customer insights to inform overall business strategy and adjust plans as necessary.
• Maintain an up-to-date view on industry trends and competitive landscape among generative AI startups and large companies.
• Articulate product differentiation and adjust overall product strategy as needed in collaboration with FL100 leadership.

Requirements

• 5+ years of professional experience in digital marketing and go-to-market strategy for software/SaaS products.
• 2+ years of top-tier management consulting experience or a similar managerial role.
• Ability to meld technical understanding, market insights, and competitive intelligence into compelling strategies.
• Passionate about the latest trends in generative AI and their applications to product innovation.
• Strong project management and facilitation skills.
• Excellent presentation and written communication skills.
• Proficient in computer skills, especially with PowerPoint and Excel.

Nice-to-haves

• Experience in a fast-paced entrepreneurial environment.
• Curious and sharp business acumen.
• Results-driven and a high performer with a collaborative style.

Benefits

• Equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.