Director of Digital Marketing

$90,000 - $110,000/Yr

Munz Roofing and Siding - Bristol, PA

Full-time - Senior

Bristol, PA

About the position

The Director of Digital Marketing at LB Capital is responsible for leading the digital marketing strategy for a portfolio of home service companies, primarily in the roofing industry. This role involves driving brand awareness, engagement, and revenue growth through effective digital marketing campaigns and team leadership.

Responsibilities

• Own and execute end-to-end digital marketing strategies across multiple home service brands.
• Manage digital advertising, SEO, SEM, social media, content marketing, email campaigns, and more.
• Collaborate with creative, sales, and leadership teams to align digital efforts with business goals.
• Analyze data and performance metrics to optimize campaigns for better ROI.
• Lead and mentor a team of digital marketing professionals, providing coaching and growth opportunities.
• Research and implement the latest tools and marketing techniques to stay ahead of trends.

Requirements

• Minimum 2 years of experience in a leadership or director-level digital marketing role.
• Proven expertise in digital marketing channels: SEO, SEM, social media, PPC, content, and email marketing.
• Strong leadership and team-building skills with experience managing digital marketing teams.
• Data-driven mindset with the ability to analyze and optimize campaigns.
• Creative and strategic thinker with excellent problem-solving skills.
• Excellent communication skills to connect with internal teams and external partners.

Benefits

• Health insurance
• Paid time off