Postino Winecafe - Phoenix, AZ
posted about 1 month ago
The Director of Digital Marketing will be responsible for developing and executing comprehensive digital strategies that drive brand awareness, guest engagement, and revenue growth across all digital platforms. This role will oversee the planning, execution, and optimization of our online presence, including website management, social media, email marketing, SEO, and paid digital media. The ideal candidate will have a deep understanding of the digital landscape and a proven track record of building successful digital marketing campaigns that align with business objectives. To be successful in this role, the Director will lead the creation and implementation of a cohesive digital strategy that supports the overall marketing objectives of Upward Projects. This includes setting measurable KPIs, identifying target audiences, and developing strategies for website, email, social media, and digital advertising. The Director will oversee the management and continuous improvement of the Upward Projects website and individual restaurant websites, ensuring they are optimized for user experience, SEO, and conversion. Additionally, the Director will develop and execute a robust social media strategy that drives engagement, builds community, and enhances brand visibility. They will lead the creation and execution of targeted email marketing campaigns that drive guest engagement, retention, and revenue, implementing A/B testing, segmentation, and personalization to maximize campaign effectiveness. The role also involves developing strategies to improve organic search rankings and managing paid search campaigns, conducting keyword research, optimizing content, and monitoring performance to ensure maximum ROI. The Director will analyze digital marketing performance data to provide actionable insights and recommendations, continuously seeking opportunities to enhance the digital guest experience, from online ordering and reservations to loyalty programs and customer feedback.