Director of Digital Marketing

$100,000 - $120,000/Yr

Linda Flint Corporate Holding Corporation - Kansas City, MO

Full-time - Director

Kansas City, MO

About the position

The Director of Digital Marketing at Flint Group will oversee all aspects of PPC and SEO for the company's brands across multiple markets. This role is crucial for monitoring digital campaign performance, collaborating with external vendors, and developing strategies to maximize traffic, conversions, and ROI. Reporting directly to the VP of Marketing, the Director will lead the digital marketing efforts to ensure a cohesive approach across Flint's diverse portfolio.

Responsibilities

• Monitor and analyze PPC campaign performance focusing on key metrics such as CTR, CPC, CPA, conversion rates, and ROAS.
• Oversee SEO performance across Flint's brands, ensuring search visibility, keyword rankings, and organic traffic improvements.
• Collaborate with external digital vendors and internal brand managers to drive continuous improvement in paid and organic search efforts.
• Lead the development of a comprehensive digital marketing strategy across PPC and SEO, aligning with overall business objectives.
• Manage the digital marketing budget for PPC and SEO, ensuring effective resource allocation to drive maximum ROI.
• Provide detailed reports and analysis of PPC and SEO performance to internal stakeholders, highlighting key metrics and areas of improvement.

Requirements

• 7+ years of experience in digital marketing with a strong emphasis on managing and optimizing PPC and SEO strategies.
• Expertise in Google Ads, Microsoft Ads, Meta Ads, Google Analytics, and SEO tools such as SEMrush, Moz, Ahrefs.
• Ability to manage relationships with external vendors and partners to achieve marketing goals.
• Experience developing and executing comprehensive digital marketing strategies across multiple markets and brands.
• Strong analytical skills to collect, analyze, and interpret data for actionable insights.

Nice-to-haves

• Experience in the home service space is valuable but not necessary.

Benefits

• Competitive salary range of $100,000 - $120,000 per year.