Director of Digital Marketing

Laboure College of Healthcare - Milton, MA

Full-time - Mid Level

Milton, MA

About the position

The Director of Digital Marketing at Labouré College of Healthcare is a pivotal role responsible for developing and executing comprehensive digital marketing strategies aimed at increasing the college's visibility and supporting its mission. This position is integral to a small, collaborative advancement team and focuses on engaging prospective students and potential donors through various digital channels. The role combines creativity with strategic analysis to enhance brand awareness and drive enrollment in healthcare education programs.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy for prospective students and potential donors/supporters.
• Organize and implement multi-channel marketing campaigns, including paid search, SEO/SEM, display, social media, and content marketing.
• Track and analyze marketing KPIs, preparing regular reports and insights to improve campaign effectiveness.
• Communicate with key offices within the college to assess campaign success and identify improvement opportunities.
• Oversee the creation of engaging marketing materials, including ad graphics, social media posts, and website content.
• Collaborate in videography and photography sessions on campus to develop storytelling aligned with the college mission.
• Attend college events to capture photos and video content for social media.
• Monitor competitor programs and industry trends to maintain a strong market position.
• Manage and assess marketing budgets, ensuring cost-effective resource use.
• Maintain the organization's brand strategy and ensure consistent messaging across all channels.
• Collaborate with Admissions on content creation for CRM communications.
• Maintain and manage the college's digital asset library.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 3-5 years of experience in advertising and digital content creation or a related field.
• Experience working as part of a creative team.
• Robust understanding of CRM tools, principles, and best practices.

Nice-to-haves

• Experience with HubSpot.
• Certifications in HubSpot Marketing, Google Ads, or other relevant digital marketing tools.

Benefits

• Flexible work options with a hybrid model (3 days on-campus per week).
• Opportunity to work in a collaborative and mission-driven environment.