Director of Digital Marketing

WTTW Communications - Chicago, IL

Full-time - Mid Level

Chicago, IL

Broadcasting and Content Providers

About the position

WTTW/Chicago PBS and WFMT/Chicago Classical seek an experienced Director of Digital Marketing to drive strategic marketing objectives including audience and member lead generation, cultivation, acquisition, and retention. This role will be responsible for leading digital marketing efforts including email, paid search, display, programmatic, paid social, and SEO.

Responsibilities

• Create and execute digital marketing and fundraising initiatives and campaigns across email, paid search, display, programmatic, OTT/CTV, paid social, and SEO to increase audience and membership, focusing on increasing streaming viewership and monthly donors.
• Manage lead generation and conversion goals to drive revenue growth while maximizing ROI.
• Manage budget and agency partners to optimize performance.
• Collaborate with marketing staff and internal creative services to lead content and design development for digital touchpoints including email and e-newsletters.
• Optimize Google AdWords grant; propose strategic digital advertising budget, create display and/or retargeting ads, and paid social that will deliver a healthy pipeline of prospects, and move donors through the lifecycle optimizing engagement, retention, and revenue.
• Own KPIs for digital/email marketing, leverage Google Analytics and other reporting tools to track and optimize digital performance against goals, provide regular analytics reports, identify trends, and innovate to increase engagement and results.
• Coordinate with direct response membership staff on omni-channel fundraising campaigns, ensuring the creation and delivery of strategic support messaging is consistent across platforms; align marketing and digital fundraising sustainer programs to create one unified strategy.
• Work with digital, database operations and gift processing departments to assess and implement improvements to existing backend processes, procedures, and vendors for digital engagement and giving.
• Keep pulse on digital landscape - current and emerging - recommending new ideas, growth opportunities and strategies.
• Perform other duties as assigned.

Requirements

• 7-10 years of experience in digital marketing, with emphasis on direct response.
• Strong Microsoft Office skills, including hands-on knowledge of advanced features of Word, Excel, and PowerPoint.
• Proven success in managing digital advertising including display, paid social, retargeting, with experience in Google AdWords.
• Working knowledge of e-mail marketing platforms (e.g., Mailchimp, ActiveCampaign, etc.); CRM systems (e.g., Blackbaud/Raisers Edge, Tessitura, Salesforce), content scheduling (e.g., Sprout Social, etc.); Google Analytics, Facebook, and Twitter Analytics.

Nice-to-haves

• Working knowledge of Adobe Creative Suite products a plus.