Director of Digital Marketing

Janji - Somerville, MA

Full-time - Senior

Somerville, MA

General Merchandise Retailers

About the position

The Director of Digital Marketing at Janji is a strategic and data-driven role focused on leading the company's digital marketing efforts to drive sustainable growth. This position involves developing and implementing a comprehensive growth marketing strategy that aligns with Janji's brand mission and business goals, managing a team, and optimizing performance across various digital channels.

Responsibilities

• Develop and lead the implementation of a growth marketing strategy aligned with Janji's brand mission and business goals.
• Set overarching KPIs for digital objectives like traffic, conversion, AOV, digital sales, CAC, and contribution margin.
• Identify areas of new investment to continually scale new customer acquisition.
• Manage a small team of direct reports and external agencies to execute growth strategy.
• Work cross-functionally with the creative team, briefing creative assets, tracking performance, and creating a continual feedback loop to improve advertising assets over time.
• Collaborate with the finance team to align digital strategy with the larger financial picture.
• Strategically allocate and manage budgets across paid channels to optimize return on investment and business impact.
• Manage and optimize paid media campaigns across platforms (Google, Meta, TikTok, etc.) to maximize efficiency and performance.
• Partner with agencies and internal teams to innovate, test, and scale new marketing tactics.
• Track, measure, and report digital analytics to the Janji team, distilling actionable insights.
• Develop a roadmap to optimize Janji.com for AOV and conversion rate growth.
• Partner with development team and external agencies to prioritize high-impact website features and updates to drive growth.
• Use heatmap, user behavior, and site analytics to identify areas of opportunity across the website.

Requirements

• 5+ years in growth marketing, digital marketing, or performance marketing with a proven track record of driving growth in a player-coach role.
• 2-3+ years of team management, including agency and/or freelance.
• Proven track record of scaling growth through multi-channel marketing strategies in a DTC or e-commerce environment.
• Experience managing 6+ figure paid media budgets.
• Experience building and managing paid media platforms such as Meta Ads, Google Ads - hands-on experience preferred, not just managing an agency.
• Advanced understanding of direct response metrics with deep understanding of KPIs such as ROAS, CAC, LTV, and more.
• Passionate about digital media, staying on top of trends and the latest tech and platform developments.

Nice-to-haves

• A love for running and/or the outdoors.