Sierra Club - Oakland, CA
posted 2 months ago
The Director of Digital Marketing at Sierra Club will spearhead the digital fundraising efforts, ensuring their integration within the organization's broader multichannel ecosystem that includes advocacy, campaigning, fundraising, and membership initiatives. This senior role involves leading a team of digital fundraisers and collaborating closely with the Website and Digital Organizing teams, along with other departments, to develop effective email and mobile strategies. The goal is to meet fundraising, engagement, and brand objectives while expanding and maintaining the health of our supporter base. The Director will integrate digital fundraising into a cohesive member and supporter experience, aligning with organizational priorities, and consistently testing and evaluating digital engagement strategies to maximize impact. This position requires senior-level experience in managing digital teams by a systems thinker who is attuned to both online and offline trends. The ideal candidate will be an impact-oriented leader capable of processing large amounts of information to build actionable plans and drive results. They must be highly organized, an excellent communicator, and able to motivate and inspire their team to achieve the organization's goals. This position directly relates to the 24-hour news cycle which will sometimes require weeknight and weekend hours. Job activities include but are not limited to overseeing Sierra Club's Digital Marketing Strategy, managing email messaging, CRM platforms, SMS platforms, digital advertising, online fundraising, and list growth. The role requires developing and executing an integrated digital marketing strategy that aligns with the broader constituent experience, ensuring cohesive and impactful communication across all digital channels. The Director will also enhance digital engagement and performance by monitoring and improving the quality, activity, and value of Sierra Club's digital file by tracking deliverability, engagement, and conversion rates. Other responsibilities include leading cross-platform and rapid response strategies, managing the budget for email, SMS, and other digital touch points, and providing ongoing support and resources to staff.