Director of Digital Marketing

$140,210 - $240,360/Yr

Siemens - Cary, NC

Part-time,Full-time - Senior

Cary, NC

Machinery Manufacturing

About the position

The Director of Digital Marketing at Brightly Software is responsible for leading the end-to-end digital marketing strategy to enhance user experience, drive qualified leads, and improve website engagement. This role involves collaborating with various teams to optimize digital presence through data-driven strategies, SEO, SEM, and paid media, while also managing a team of digital marketing professionals.

Responsibilities

• Lead the end-to-end strategy for Brightly Software's digital experiences to generate qualified leads and increase organic website traffic.
• Develop and implement data-driven digital marketing strategies aligned with brand and demand campaigns.
• Build and communicate a roadmap for ongoing website improvements in collaboration with cross-functional partners.
• Drive SEO strategy with agency partners, focusing on content improvements and keyword optimization.
• Create and implement A/B testing strategies to optimize engagement and conversion rates.
• Monitor and lead website operations to improve discoverability and user experience.
• Collaborate with content, design, and web development teams to create best-in-class digital experiences.
• Monitor overall web performance using analytics tools to provide data-driven recommendations.

Requirements

• Bachelor's Degree or equivalent work experience, ideally in a SaaS business.
• 10+ years of digital marketing experience, including website strategy and paid media management.
• Experience with Drupal, Unbounce, and GA4.
• Ability to assess and improve site tag management.
• Experience with product-led growth models and high-growth environments.
• Strong project management, analytical, and problem-solving skills.
• Experience handling agency partners.
• Team leadership experience in digital marketing.

Nice-to-haves

• Experience in a high-growth environment.
• Familiarity with thought leadership engagement models.

Benefits

• Health and wellness benefits
• Annual incentive target of 20% of base salary
• Flexible working environment