Director of Digital Marketing

Solution Tree - Bloomington, IN

Full-time - Director

Remote - Bloomington, IN

Educational Services

About the position

The Director of Digital Marketing at Solution Tree, Inc. is a strategic leadership role focused on developing and executing demand generation strategies to drive qualified leads and support revenue growth. This position requires a hands-on leader who will work closely with a small team to achieve ambitious marketing goals, utilizing various digital and offline channels. The role emphasizes collaboration across departments, budget management, and the use of analytics to optimize marketing efforts.

Responsibilities

• Design and implement comprehensive demand generation strategies across digital and offline channels.
• Oversee end-to-end campaign management, including planning, execution, and performance tracking.
• Mentor and manage a small team, fostering growth and ensuring objectives are met.
• Develop lead nurturing programs to convert prospects through the funnel.
• Monitor, analyze, and report on key performance metrics to optimize campaigns.
• Partner with cross-departmental teams to align demand generation initiatives with company objectives.
• Manage the demand generation budget, allocating spend across channels effectively.
• Utilize marketing automation tools for campaign execution and reporting.

Requirements

• 5+ years of experience in demand generation, growth marketing, or a related field.
• Demonstrated experience managing and mentoring a team.
• Strong data-driven mindset with experience in analytics tools like Google Analytics and Tableau.
• Proficiency in marketing automation platforms and digital marketing channels.
• Ability to develop and execute integrated marketing strategies that align with business objectives.
• Excellent verbal and written communication skills.

Nice-to-haves

• Knowledge of ABM (Account-Based Marketing) strategies.
• Familiarity with content marketing and SEO best practices.

Benefits

• 401(k)
• 401(k) matching
• AD&D insurance
• Dental insurance
• Disability insurance
• Employee assistance program
• Employee discount
• Paid vacation and holidays
• Health insurance plans (medical, dental, vision)
• HSA and Flexible Spending Accounts
• Employer-paid Short-Term Disability (STD) and Basic Life Insurance.