Director of Digital Marketing

Burton Snowboards - Denver, CO

Full-time - Senior

Denver, CO

Miscellaneous Manufacturing

About the position

At Burton, we are a purpose-led brand rooted in snowboarding and the outdoors. We fight for the future of our people, planet, and sport. We aim to maximize our positive social impact and minimize our negative environmental impact while delivering high-quality performance products. As a global leader in snowboarding, we're committed to diversity, equity, and inclusion for the long-term health of our company, sport, and community. Through these efforts, we aim to make snowboarding and the outdoors accessible to all. The Director of Digital Marketing will be responsible for leading digital retention and acquisition strategy globally as well as oversight of tactical execution across multiple channels, regions, and brands. This role is responsible for Paid Social, SEM, SEO, Email / SMS, display, Direct to Consumer (DTC) direct mail, and affiliate marketing. This role will also plug into the brand marketing team to ensure digital is part of an integrated marketing approach to the consumer / customer lifecycle that supports the brand overall.

Responsibilities

• Develop and execute a comprehensive performance marketing strategy that drives brand growth and sales across global and domestic markets.
• Oversee paid digital marketing channels, ensuring each is optimized to drive healthy ROI balanced with building meaningful brand awareness and driving acquisition.
• Lead, mentor, and grow a high-performing performance marketing team.
• Oversee relationships with external agencies, ensuring alignment with Brand and Marketing goals.
• Develop, manage, and optimize the performance marketing budget.
• Use data analytics to monitor performance, drive decisions, and continually optimize campaigns.
• Work closely with brand marketing, creative, product, e-commerce, and category leadership teams.
• Stay ahead of industry trends, emerging platforms, and consumer behavior shifts.
• Define KPIs and ensure teams provide regular reporting on key marketing metrics.
• Own the Digital Marketing calendar and ensure it supports broader brand marketing initiatives.

Requirements

• Bachelor's degree in marketing, business, or related field (MBA preferred).
• 10+ years of experience in digital marketing.
• Experience with a brand or retailer who sells direct to consumer is required.
• A track record of positive collaboration with Global Brand and Marketing teams.
• Proven leadership managing teams and external agencies.
• Strong analytical skills with the ability to interpret complex data.
• Experience working in snow sports, outdoor, or sporting goods is a plus.
• Excellent communication and interpersonal skills.

Nice-to-haves

• Experience with a brand or retailer who sells through multiple channels.
• Ability to manage and allocate resources effectively across channels and locales.
• A strategic thinker who can also zoom into the details.

Benefits

• Health insurance (medical, dental and vision).
• Life insurance (company paid).
• Flex spending.
• Short- and long-term disability insurance (company paid).
• Great parental benefits.
• 401k plan with company match.
• Paid time-off.
• Discounted season pass.
• Free lessons.
• Product discounts.
• Free demo equipment.
• Ride days.
• Casual work environment.