Hillpointe - Winter Park, FL
posted about 2 months ago
Hillpointe is a fully integrated real estate development and investment management firm focused on developing market-rate workforce housing across the Sun Belt. Ranked at the top of NMCH's Builders and Development companies, our team ensures best-in-class execution. This position is more than just a job - it's a career-defining opportunity! At Hillpointe, you'll be part of a dynamic, innovative team that makes tangible impacts on day-to-day operations and contributes directly to overall success. As the Director of Digital Marketing, you will lead our digital marketing strategy and execution across all platforms for Hillpointe and the Pointe Grand Apartment Home portfolio. This role will drive brand awareness, lead generation, and resident engagement. The ideal candidate will have a strong background in website marketing, digital advertising, SEO/SEM, paid digital media, and data-driven marketing strategies. You will be responsible for developing, implementing, and managing comprehensive digital marketing strategies to support the goals of Hillpointe and Pointe Grand Apartment Homes, ensuring consistent branding across all digital channels and properties. You will oversee the development, maintenance, and optimization of the company's websites, ensuring they are user-friendly, mobile-responsive, and SEO optimized. Additionally, you will design and execute campaigns that drive qualified leads to our properties, manage and optimize paid digital media campaigns, and lead the creation of high-quality digital content to engage potential and current residents. Your role will also involve monitoring, analyzing, and reporting on digital marketing performance metrics, using data to refine strategies and improve ROI, while collaborating with external vendors and partners to execute digital marketing initiatives.