Director of Digital Marketing

Carewell - Miami, FL

Full-time - Director

Remote - Miami, FL

Ambulatory Health Care Services

About the position

The Director of Digital Marketing at Carewell will play a crucial role in shaping and executing the company's digital marketing strategies as it aims to become a comprehensive resource for caregiving needs. This position requires a data-driven marketing leader who can develop impactful campaigns to drive customer acquisition while optimizing existing channels and exploring new opportunities for growth.

Responsibilities

• Build, plan, and implement the overall digital marketing strategy across paid social, display, video, and other digital channels.
• Improve current channels through tests, experimentation, and continuous optimization.
• Measure KPIs and report on digital marketing initiatives including CAC and new customer acquisition.
• Develop and execute plans to improve key inputs to new customer acquisition, including CTR, CVR, and CPA.
• Test into new channels that can efficiently drive new customers.
• Collaborate closely with the marketing team on key initiatives.
• Guide the creative team to develop and optimize creative assets.
• Help develop the marketing technology roadmap and set direction for marketing tools.
• Work with product and merchandising teams to optimize onsite conversion.

Requirements

• 8+ years of performance marketing experience with in-platform execution through Meta, TikTok, programmatic, Reddit, or other digital channels.
• Strong analytical foundation and data-driven approach to understanding a business.
• Significant experience building and executing reporting systems, conducting in-depth analysis, and delivering measurable results.
• Experience with multiple marketing channels.
• Experience with a retail model of 1,000+ SKUs is strongly preferred.
• Demonstrated success driving growth initiatives and cost efficiencies.
• Willingness to get things done quickly in a "scrappy" entrepreneurial start-up environment.

Benefits

• Competitive compensation
• Health, Dental, and Vision insurance
• Short-term Disability and Life Insurance (100% employer-sponsored)
• Long-term Disability
• Supplemental Life Insurance
• 401(k) Retirement Plan
• 100% Remote
• Generous paid time off and 6 paid holidays
• Employee discount