Great Clips
posted about 1 month ago
Great Clips is seeking an experienced Digital Marketing Director to lead our digital marketing strategies aimed at driving customer acquisition, engagement, retention, and loyalty. This role is pivotal in ensuring that we have the right mix of internal and external tools to execute personalized campaigns across various marketing vehicles, targeting the right audience efficiently and effectively. The Digital Marketing Director will provide direction and influence across the marketing team, leveraging technology to enhance customer experiences. Reporting directly to the VP of Marketing and Communications, this position will collaborate with the leadership team and cross-functionally with Business Intelligence, IT, and Operations to utilize established and cutting-edge data and marketing technology. In this role, you will manage a multimillion-dollar budget and have the opportunity to drive brand growth. You will lead and manage all aspects of digital marketing, including paid media, owned media, and marketing technology operations. You will be responsible for owning the holistic view of all digital channel data, analytics, and campaign measurement strategies, defining clear KPIs across all digital marketing channels. Your mission will include translating business objectives and marketing strategies into actionable digital marketing initiatives, identifying and incubating new marketing technologies, and leading the strategy and development of marketing technology to support campaign execution and personalized messaging. Additionally, you will design, implement, and continuously optimize a customer loyalty program, provide digital thought leadership on privacy and customer trends, and manage and evaluate all associated digital marketing partners and vendors. As a leader, you will mentor and develop the digital marketing team, fostering an inclusive environment that inspires diverse perspectives and bold ideas. Building strong relationships with franchisees and listening to their feedback will be crucial to your success in this role.