Allied Development Corp. - Scottsdale, AZ
posted about 2 months ago
The Director of Digital Marketing at Allied Development presents a unique opportunity to leverage your data-driven digital marketing expertise within a pioneering real estate development firm. This role is pivotal in driving lead generation efforts aimed at landowners eager to sell their properties through various outreach strategies, including cold emailing, texting, calling, and direct mail campaigns. You will be responsible for overseeing the social media and public relations departments, ensuring that our messaging aligns with our mission and resonates with our target audience. Additionally, you will spearhead lead generation initiatives through paid advertising, enabling our VestRight team to secure sales calls for our high-ticket programs. In this position, you will manage and enhance our land acquisition cold outreach programs, which include cold email, cold text, AI-driven cold calls, and direct mail strategies. Your leadership will extend to overseeing the corporate website, landing pages, and funnels, ensuring they are optimized for conversion. You will also supervise the public relations department, social media team, and copywriting efforts, ensuring that all content is engaging and effective. Your role will encompass managing video editing and graphic design projects, as well as overseeing webinars and presentation decks to support our marketing initiatives. The ideal candidate will possess a strong background in direct response advertising, particularly in creating effective landing pages and funnels. You should have experience in both B2B and B2C marketing, utilizing various channels such as email, SMS, direct mail, and cold calling. A solid understanding of digital marketing principles, including conversion rate optimization and A/B testing, is essential. You will also need to demonstrate proficiency in CRM management, with experience in GoHighLevel being a plus. Your ability to lead a creative team, manage external agencies, and execute successful marketing strategies will be crucial to your success in this role.