Purple Innovation - Lehi, UT

posted 4 months ago

Full-time - Senior
Lehi, UT
Furniture and Related Product Manufacturing

About the position

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products; it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind “Career in Comfort” because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diverse workforce brings better insights, solutions, and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world — one mattress at a time. This is a highly skilled and experienced role that requires deep expertise in the fields of Digital Product, User Experience (UX), and User Interface (UI) Design to lead and enhance our website experience with the goal of improving conversion, revenue per visitor, and ultimately revenue. The primary responsibilities include driving the strategic vision, feature enhancements, development priorities, and delivery of those plans to improve the website experience. They will collaborate closely with cross-functional teams, including Marketing, Technology, Site Merchandising, Analytics, and Customer Insights, to optimize the online customer journey and maximize revenue. This role is under the Marketing organization and within the eCommerce department. They report directly to the VP of eCommerce.

Responsibilities

  • Develop and execute a comprehensive digital product strategy aligned with business objectives, market trends, and customer needs to drive revenue growth and customer satisfaction.
  • Continuously enhance the user experience across all digital touchpoints, ensuring seamless navigation, intuitive design, and optimized user flows.
  • Drive the development and implementation of user interface design standards, ensuring consistency, visual appeal, and usability across all digital products and platforms.
  • Implement strategies and tactics to improve conversion rates, reduce friction points, and drive increased engagement and sales.
  • Lead the end-to-end digital product development process, including requirements gathering, prioritization, roadmap planning, and successful execution.
  • Collaborate closely with stakeholders from Marketing, Technology, Design, Site Merchandising, Analytics, and Customer Insights to align digital product initiatives, ensure seamless integration, and drive successful project outcomes.
  • Utilize analytics, user research, A/B testing, and customer feedback to gain insights and make informed decisions for continuous improvement and optimization of digital products, user experiences, and user interface design.
  • Evaluate, select, and manage external vendors or agencies to support digital product, user experience, and user interface design initiatives.
  • Build and lead a high-performing team of digital product managers, UX designers, UI designers, and developers, fostering a culture of collaboration, innovation, and continuous learning.

Requirements

  • Bachelor's or Master's degree in Business, Marketing, Design, Computer Science, or a related field.
  • Proven experience in a senior leadership role driving digital product strategy, user experience, and user interface design within the eCommerce industry.
  • Strong understanding of eCommerce platforms, digital marketing, user-centered design principles, and user interface design best practices.
  • Expertise in data-driven decision-making, UX research, A/B testing methodologies, and UI design tools and software.
  • In-depth knowledge of industry trends, emerging technologies, and design principles in eCommerce, digital product management, user experience, and user interface design.
  • Exceptional leadership and team management skills, with the ability to inspire and motivate cross-functional teams.
  • Excellent communication, presentation, and interpersonal skills, with the ability to effectively influence and collaborate with stakeholders at all levels.
  • Strong analytical and problem-solving abilities, with a results-driven mindset.

Benefits

  • Health insurance
  • Dental insurance
  • Paid time off
  • Vision insurance
  • 401(k) matching
  • Flexible PTO
  • Earn a Mattress
  • Purple Swag
  • Amazing Purple Products
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