Ramsey Solutions - Nashville, TN
posted 2 months ago
As the Director of Digital Strategy & Product Marketing at Ramsey Solutions, you will play a pivotal role in shaping our digital marketing and website strategies. This position is designed for a passionate leader who is not only skilled in digital strategy but also possesses a deep understanding of product marketing. Your primary focus will be on driving growth through effective marketing initiatives that enhance the customer journey across various digital platforms. You will be responsible for leading the charge in digital product growth, ensuring that our digital offerings are not only well-marketed but also embraced by our target audience. In this role, you will continuously optimize our website's performance, striving to create a seamless and engaging user experience that aligns with both customer needs and business objectives. You will oversee the integration of SEO strategies, ensuring that all digital products and content are easily discoverable, thereby increasing organic traffic and supporting our overarching business goals. Additionally, you will be tasked with mapping the customer journey, gaining insights into how users navigate our website, and optimizing key touchpoints to connect them with various products within the Ramsey ecosystem. Your strategic acumen will be essential in crafting marketing strategies that effectively position our digital products in the market, driving awareness, adoption, and customer loyalty. As a collaborative leader, you will foster an environment that encourages teamwork across digital marketing, product development, and website management, ensuring that all efforts are aligned towards common objectives. This is an exciting opportunity to make data-driven decisions that fuel business growth and contribute to our mission of changing lives.