Director of Enrollment and Communications

$67,725 - $75,000/Yr

Gardner School Of Arts & Sciences - Vancouver, WA

Part-time,Full-time - Director

Hybrid - Vancouver, WA

About the position

The Director of Enrollment and Communication at Gardner School is a key leadership role responsible for enhancing the school's visibility and attracting prospective families. This position involves developing and implementing comprehensive admissions, communication, and marketing strategies, managing the admissions process, and fostering community engagement. The Director works closely with senior leadership to achieve enrollment goals and promote the school's mission through effective communication and marketing initiatives.

Responsibilities

• Audit current enrollment and communication processes and implement improvements.
• Develop and implement strategic recruitment and enrollment initiatives.
• Organize family engagement events in partnership with the Head of School.
• Research and analyze demographic trends affecting enrollment.
• Attend admissions and recruitment events in the community.
• Establish relationships with feeder schools and local organizations.
• Implement best practices in admissions to meet DEI goals.
• Lead faculty and staff through the admissions process and provide professional development opportunities.
• Collaborate with leadership to set data-driven enrollment goals.
• Respond to inquiries and guide families through the admissions process.
• Track data related to inquiries, tours, and applications.
• Manage student records in the FACTS system.
• Communicate with teachers regarding student visits and observations.
• Make recommendations for student enrollment to the Head of School.
• Oversee admissions and enrollment budget lines.
• Develop and implement a cohesive marketing strategy.
• Drive brand awareness through marketing campaigns.
• Create marketing campaigns across various platforms.
• Monitor and analyze digital performance metrics.
• Produce admissions publications and oversee website content.
• Safeguard and promote the organization's brand identity.
• Create and execute a comprehensive communications plan.
• Ensure consistent messaging across all communication channels.
• Produce a weekly school-wide newsletter.
• Support faculty in creating communications for various purposes.
• Develop crisis communication plans in partnership with leadership.

Requirements

• Bachelor's Degree or higher in Marketing, Communications, or related field.
• Prior experience in independent school admissions management or marketing/communication work.
• Experience working with diverse populations in schools or nonprofits.
• Familiarity with technology and ability to navigate various databases.
• Demonstrated organizational skills and attention to detail.
• Effective communication skills with various stakeholders.
• Satisfactory completion of a nationwide criminal background check.

Nice-to-haves

• Experience with Google Suite and Microsoft Office.
• Experience with web-based applications such as Canva, Squarespace, and Mailchimp.

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Tuition reimbursement
• Vision insurance