Director of Enrollment Marketing

About the position

The Director of Enrollment Marketing is responsible for developing and executing comprehensive marketing strategies to enhance student enrollment at the State University of New York at Fredonia. This role involves overseeing all aspects of enrollment marketing, including digital marketing, branding, and communication strategies aimed at prospective students and their families. The Director will collaborate with various departments to ensure alignment with the university's goals and objectives, while also analyzing market trends and data to optimize enrollment efforts.

Responsibilities

• Develop and implement enrollment marketing strategies to attract prospective students.
• Oversee digital marketing campaigns, including social media, email marketing, and website content.
• Collaborate with admissions and academic departments to create targeted marketing materials.
• Analyze enrollment data and market trends to inform marketing strategies.
• Manage the enrollment marketing budget and allocate resources effectively.
• Lead a team of marketing professionals to execute enrollment initiatives.
• Coordinate events and outreach programs to engage prospective students.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in enrollment marketing or higher education marketing.
• Strong understanding of digital marketing strategies and tools.
• Excellent communication and interpersonal skills.
• Proven ability to analyze data and make data-driven decisions.

Nice-to-haves

• Master's degree in a related field.
• Experience with CRM systems and marketing automation tools.
• Familiarity with higher education enrollment processes.
• Creative thinking and problem-solving skills.

Benefits

• Health insurance
• Retirement plan
• Paid time off
• Professional development opportunities
• Flexible work schedule