Director of Event Marketing

$85,000 - $110,000/Yr

Psq Productions - Irvine, CA

Full-time - Senior

Irvine, CA

Administrative and Support Services

About the position

PSQ Productions is seeking an experienced Director of Event Marketing to lead strategic marketing initiatives across its event and venue portfolio. The role focuses on enhancing brand visibility, driving ticket sales, and improving customer experience through innovative marketing strategies. The Director will collaborate with internal teams, partners, and influencers while overseeing all event marketing and promotional activities to ensure successful outcomes for the company and its events.

Responsibilities

• Develop and maintain a strategic social media calendar for organic, branded, and paid content.
• Engage actively with audiences across multiple platforms, leveraging real-time trends.
• Curate the voice and presence of all social media channels to reflect brand values and event themes.
• Create and oversee real-time content, ensuring alignment with brand messaging.
• Strategize, execute, and analyze digital ad campaigns across various platforms (Google Ads, Meta).
• Drive revenue through targeted ads for brand awareness, ticket sales, and merchandise.
• Collaborate with internal teams to optimize campaign performance and report on key metrics.
• Identify and manage influencer partnerships in collaboration with the PR team.
• Support and manage relationships with venues, sponsors, and cross-promotional partners.
• Develop and deliver marketing content that aligns with partner objectives and sponsorship goals.
• Build and enhance CRM systems for guest insights, loyalty programs, and purchase history tracking.
• Schedule and manage guest and partner surveys, collecting insights to inform future strategies.
• Regularly update customer data, ensuring integration with Google Analytics for seamless reporting.
• Lead development and execution of on-site marketing activations and street team programs.
• Oversee branding initiatives, including the creation of Style Guides for brand consistency.
• Coordinate with the team for promotional activities, cross-marketing, and brand-building campaigns.
• Direct the onsite marketing strategy during events, coordinating real-time social media content.
• Collaborate with photographers, videographers, and creative teams to capture key event moments.
• Lead live streaming efforts, social postings, and customer engagement during events.
• Ensure all marketing materials are proofread, well-written, and brand-aligned.
• Develop high-quality copy for ads, emails, event signage, and digital assets.
• Manage sponsorship deliverables, agreements, insurance, and payments.
• Develop and implement marketing promotions that drive engagement and ticket sales.
• Serve as the main liaison for sponsors, ensuring timely and accurate fulfillment of agreements.
• Create and execute promotional strategies for events, ticket sales, and venue awareness.
• Develop seasonal and event-specific promotions in collaboration with cross-departmental teams.
• Analyze the effectiveness of promotions and adjust strategies to maximize engagement and revenue.
• Oversee the design, production, and placement of event signage, coordinating with the operations team.
• Ensure signage and branding at events enhance visibility and guest experience.
• Respond to customer inquiries professionally within a 24-hour period.
• Develop and present detailed post-event reports within two weeks, evaluating key successes and areas for improvement.
• Facilitate cross-department planning meetings, fostering collaboration and creative ideation.
• Provide regular updates and manage tasks through project management software (e.g., Asana, Slack).
• Lead email and ad campaign processes, from planning to execution and analytics.
• Stay informed on industry trends by attending events, webinars, and professional development courses.

Requirements

• Minimum of 5 years of experience in event marketing, with a successful track record in campaign management, brand development, and customer engagement related to promoting and selling event tickets.
• Proficient in CRM systems and familiar with marketing analytics.
• Strong leadership, project management, and collaborative skills.

Nice-to-haves

• Experience with Mailchimp or Constant Contact, Google Analytics, Google Ads, Meta Business Suite.
• Proficiency in project management tools like Microsoft/Outlook, Momentus, Asana.
• Website and design proficiency in Wix/Wordpress, Adobe Creative Suite (Photoshop, Illustrator).
• Expertise in organic and paid marketing strategies, revenue-driving ticket sales initiatives, billboard and out-of-home advertising experience.