Director of Events & Marketing Operations

$110,000 - $144,000/Yr

Marathon Health - Denver, CO

Full-time - Mid Level

Denver, CO

Ambulatory Health Care Services

About the position

The Director of Events & Marketing Operations at Marathon Health is responsible for building and managing effective processes and tools that enable the marketing team to produce high-quality deliverables. This role focuses on optimizing marketing operations and executing corporate events, ensuring that all aspects related to marketing performance, technology, budgeting, and processes are streamlined for efficiency and effectiveness. The position requires cross-functional collaboration to influence change and drive operational efficiencies.

Responsibilities

• Develop and implement marketing operations strategies, processes, and best practices to support the marketing team in executing campaigns and achieving performance goals.
• Oversee marketing technology platforms (e.g., CRM, marketing automation, analytics tools) to ensure integration and effective usage.
• Lead the creation and management of the marketing budget, tracking campaign expenses.
• Manage vendor relationships, including print, promotional items, marketing tech, and marketing automation.
• Build and manage the Marketing Ops team.
• Develop and execute a comprehensive events marketing strategy, including conferences, trade shows, webinars, and virtual events.
• Manage the end-to-end planning and execution of events, including pre-event promotions, event logistics, vendor management, on-site branding, and post-event follow-up.
• Collaborate with sales and operations teams to align event strategies with business objectives and maximize engagement with target audiences.
• Create and manage a post-event evaluation process to measure success, capture learnings, and optimize future event strategies.
• Work closely with content, operations, sales, and marketing team members to ensure a cohesive and integrated marketing strategy.

Requirements

• Bachelor's degree in marketing, Business, Communications or a related field.
• 5+ years of experience in B2B marketing, with a focus on marketing operations and events management, preferably in the healthcare sector.
• Strong knowledge of marketing technologies (e.g., CRM, marketing automation, analytics platforms) and data analysis.
• Excellent project management skills with the ability to manage multiple priorities and meet tight deadlines.
• Exceptional communication and leadership skills, with experience leading and developing high-performing teams.
• Strong analytical mindset with a focus on data-driven decision-making.

Nice-to-haves

• Experience in the healthcare sector or equivalent combination of education & experience.
• Ability to work collaboratively across teams and build strong relationships with internal and external stakeholders.

Benefits

• 401(k) matching
• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off for vacation, sick leave, and more
• Holiday schedule