Home Genius Exteriors - Petersburg, VA
posted 3 months ago
Home Genius Exteriors is seeking a dynamic and experienced Director of Field Marketing to lead our Field Marketing Department. This role is crucial as the marketing department serves as the face of our business, and it is essential that our representatives can communicate effectively and establish connections with potential clients swiftly. The Director will oversee a team of 10-25 canvassing representatives, ensuring that they adhere to the practices, policies, and procedures set forth by the Vice President. This position requires strategic thinking and the ability to adapt quickly while maintaining professionalism and high customer service standards. In this role, you will be responsible for developing and implementing innovative marketing strategies that align with our company’s mission of providing “A Different Experience” to our customers. You will conduct training sessions for new field marketers twice a month, manage recruitment efforts, and oversee the training process. Additionally, you will be tasked with managing scripts and process flows, promoting teamwork, and tracking internal data such as appointments, demos, and sales on a daily, weekly, and monthly basis. The Director will also be expected to travel to different territories as needed, establish a competitive work environment, lead weekly team meetings, and maintain and exceed lead generation goals. Your leadership will be pivotal in exceeding customer service expectations and providing an outstanding experience to every potential customer. This position offers a unique opportunity to grow within a rapidly expanding company that values personal and professional development.