Director of Field Marketing

$80,000 - $120,000/Yr

Home Genius Exteriors

posted 3 months ago

Full-time - Senior
Onsite
Specialty Trade Contractors

About the position

Home Genius Exteriors is seeking a dynamic and experienced Director of Field Marketing to lead our Field Marketing Department. This role is crucial as the marketing department serves as the face of our business, and it is essential that our representatives can communicate effectively and establish connections with potential clients swiftly. The Director will oversee a team of 10-25 canvassing representatives, ensuring that they adhere to the practices, policies, and procedures set forth by the Vice President. This position requires strategic thinking and the ability to adapt quickly while maintaining professionalism and high levels of customer service. In this role, you will be responsible for developing and implementing innovative marketing strategies that align with our company’s mission to provide “A Different Experience” to our customers. You will conduct training sessions for new field marketers twice a month, manage scripts and process flows, and promote teamwork within your department. Tracking internal data such as appointments, demos, and sales will be a key part of your responsibilities, as will traveling to different territories as needed. As a leader, you will establish a competitive yet healthy work environment for your team, lead weekly meetings to discuss product development and sales techniques, and ensure that your team meets and exceeds lead generation goals and conversion rates. Your ability to provide outstanding customer service will be paramount, as you strive to exceed customer expectations at every opportunity.

Responsibilities

  • Strategize to develop and implement new marketing strategies
  • Train new field marketers and conduct new hire training 2x per month
  • Manage scripts and process flows while being able to make on-the-fly changes to both
  • Promote teamwork through consistency, reliability, and group cohesiveness
  • Track internal data within the department such as appointments, demos, and sales on a daily, weekly, and monthly basis
  • Travel to different territories within the department on an as-needed basis
  • Obtain goals set forth by the Vice President of the division
  • Establish a healthy and competitive work environment for your team of marketing representatives
  • Lead weekly team meetings and trainings to teach the latest in product development and sales techniques
  • Maintain and exceed weekly lead generation goals and conversion rates
  • Exceed customer service expectations by providing an outstanding experience to every potential customer

Requirements

  • At least 1 year of Field Marketing or Canvassing (door to door) experience
  • Experience leading a team of marketing representatives (1 YR)
  • Work experience in a fast-paced, high-pressure environment
  • Strong organizational and leadership capabilities
  • High degree of dependability and motivation
  • Multi-tasking proficiency and ability to type while speaking to customers
  • Natural ability to speak clearly and publicly with confidence
  • Engaging and lively interpersonal skills
  • Ability to effectively troubleshoot and resolve customer questions and concerns
  • High level of flexibility in a constantly changing environment
  • Ability to make decisions quickly by balancing company guidelines and customer needs

Nice-to-haves

  • Experience in a similar role within the home improvement industry
  • Familiarity with CRM software and data tracking tools

Benefits

  • Extensive, fully paid training
  • Access to the latest technology, such as laptops and tablets
  • Opportunities for performance-based rewards, such as monetary bonuses and exclusive dinners/outings
  • Full medical insurance available after 90 days
  • Countless career advancement and growth opportunities
  • Flexible schedule
  • Dental insurance
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