Home Genius Exteriors - Richmond, VA
posted 3 months ago
Home Genius Exteriors is seeking a dynamic and experienced Director of Field Marketing to lead our Field Marketing Department. This role is crucial as the marketing department serves as the face of our business, requiring representatives who can effectively communicate and connect with potential clients. The Director will oversee a team of 10-25 canvassing representatives, ensuring that they adhere to the practices, policies, and procedures established by the Vice President. The ideal candidate will possess strategic thinking skills and the ability to adapt quickly while maintaining professionalism and exceptional customer service. In this position, you will be responsible for developing and implementing innovative marketing strategies that align with our company’s mission to provide “A Different Experience” to our customers. You will conduct training sessions for new field marketers twice a month, manage recruitment efforts, and oversee the scripts and process flows used by your team. Promoting teamwork and fostering a competitive yet healthy work environment will be key to achieving the department's goals. You will also be tasked with tracking internal data related to appointments, demos, and sales, ensuring that your team meets and exceeds lead generation goals and conversion rates. Regular travel to different territories may be required, and you will lead weekly team meetings to share the latest product developments and sales techniques. Your leadership will be instrumental in maintaining high customer service standards and providing an outstanding experience for every potential customer.