Teleflex - Maple Grove, MN
posted 3 months ago
The Director of Global Marketing at Teleflex Incorporated will play a pivotal role in leading, managing, and overseeing the execution of Global Product Management and downstream marketing strategies for an assigned product franchise within the Interventional business unit. This position is crucial for ensuring that product, promotional, and clinical programs align with the overall strategy to meet growth and profit expectations for both the Global and North American markets. The Director will be responsible for attracting top talent, guiding professional development for team members, and providing strategic guidance to Marketing and Product Managers reporting to this position. In this role, the Director will lead cross-geographic and cross-functional teams to ensure the success of projects and product launches. They will advocate for international markets and market development, acting as a change agent to expand specified market areas. The Director will develop and implement strategic initiatives, optimize resources, and create the annual North American operating plan for the Interventional business in collaboration with the vice president of global marketing. Additionally, they will lead marketing launch plans for new products and clinical programs, conduct market research, and support product evaluations for new introductions. The Director will also manage the marketing team's operating expenses and travel budget, work closely with cross-functional partners on the Concept to Commercialization process, and stay informed about healthcare reform to translate this understanding into effective promotional strategies. They will manage agencies and vendors to ensure timely project completion within budget and support RFI/RFP processes for GPO/IDN bids. Furthermore, the Director will develop pricing strategies and ensure compliance with Teleflex's Code of Ethics and company policies.