This job is closed
We regret to inform you that the job you were interested in has been closed. Although this specific position is no longer available, we encourage you to continue exploring other opportunities on our job board.
Director of Growth Marketing
Dealpath - New York, NY
posted 2 months ago
About the position
Dealpath is seeking an experienced, ABM-focused Growth Marketer to join our dynamic team in New York City as the Director of Growth Marketing. This role involves leading and refining the account-based marketing strategy, creating and optimizing campaigns tailored to different customer segments and use cases. The Director will own the end-to-end customer acquisition strategy, focusing on acquiring new customers and driving measurable growth through various channels, including paid digital, organic, and offline strategies. This position offers an exciting opportunity to make a significant impact on the company's growth trajectory.
Responsibilities
- Develop and execute a comprehensive ABM strategy in partnership with Sales and Product teams.
- Plan and execute multi-channel ABM campaigns, including paid digital, webinars, content marketing, and lifecycle marketing initiatives.
- Own Dealpath's demand generation strategies and manage marketing experiments to optimize performance.
- Refine the Ideal Customer Profile to drive effective customer targeting, acquisition, and retention.
- Establish and maintain marketing operations fundamentals, including reporting, analytics, and technology stack optimization.
Requirements
- 6+ years of marketing experience with a focus on account-based marketing, demand generation, and growth marketing, preferably at a B2B SaaS company.
- Proficiency with marketing operations tools such as CRM systems and marketing automation platforms.
- Bachelor's degree in Marketing, Business, or a related field.
- Strong analytical skills and comfort with data to measure campaign performance and ROI.
Nice-to-haves
- Prior experience in commercial real estate, though it is not required.
Benefits
- Medical, dental, & vision insurance coverage
- Flexible Spending Account
- Paid Parental Leave
- 401(k)
- Company sponsored commuter benefits
- Flexible time off policy
- Hybrid work policy
- Monthly wellness reimbursement
