Director of Healthcare Marketing

$80,000 - $80,000/Yr

Spring Creek Rehabilitation And Nursing Center - Joliet, IL

Full-time - Mid Level

Joliet, IL

About the position

The Director of Healthcare Marketing is responsible for developing, coordinating, directing, and administering the marketing and public relations programs for the facility. This role aims to maintain and increase the facility's census while providing the community with relevant information about its services and programs. The position requires collaboration with various departments to ensure effective marketing strategies and community engagement.

Responsibilities

• Maintain a thorough knowledge of the facility's admissions requirements, services, and practices.
• Plan, develop, organize, implement, evaluate, and direct the facility's marketing programs.
• Assist department directors in developing and using marketing policies and procedures.
• Develop and implement customer service satisfaction surveys.
• Ensure public information about the facility's services is accurate and descriptive.
• Develop and implement long-range plans for the marketing and public relations program.
• Serve as a liaison to the Administrator, medical staff, and other professionals.
• Maintain schedules for all marketing and public relations programs.
• Guide tours and personnel through the facility.
• Maintain liaison with families, residents, and community leaders.
• Participate in community service projects and develop problem-solving actions.
• Schedule and participate in departmental meetings regarding marketing and public relations activities.
• Interpret resident rights to relevant parties.
• Submit financial records and expense reports to the Administrator.
• Coordinate special functions with all departments.
• Assist with promotions, publications, and newsletters.

Requirements

• Minimum 2 years experience in a healthcare setting required.
• Ability to communicate effectively, both orally and in writing.

Nice-to-haves

• 1 year of marketing experience (Preferred)

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance