Director of Influencer Marketing (Beauty)

$150,000 - $150,000/Yr

24 Seven - Los Angeles, CA

Full-time - Senior

Onsite - Los Angeles, CA

Administrative and Support Services

About the position

The Director of Influencer Marketing will lead the Influencer Marketing team, focusing on scaling influencer programs within the beauty industry. This role is responsible for the strategic direction and execution of influencer marketing initiatives, including paid partnerships, organic gifting, influencer activations, and events. The position requires a strong strategic mindset combined with tactical execution skills, aiming to drive business growth through effective influencer relationships and programs.

Responsibilities

• Develop strategic and tactical plans for all pillars of influencer marketing to drive business growth.
• Lead initiatives across Paid Partnerships, Organic Gifting, Influencer Eventing, and Celebrity Partnerships.
• Oversee the monthly execution of influencer plans, track progress toward goals, and lead the team through adjustments as necessary.
• Cultivate strong relationships with influencers using a high-touch approach, building a strategic community of influencers aligned with brand goals.
• Analyze current influencer marketing efforts, propose new strategies, and optimize programs to maximize EMV performance.
• Collaborate with social, paid media, and PR teams to ensure seamless execution of influencer campaigns, including content rights negotiations, tracking timelines, and boosting details.
• Partner with the Ecommerce team to launch a brand-appropriate affiliate program that complements influencer marketing efforts.
• Own and execute influencer events in collaboration with the Senior Director of Marketing.
• Develop presentations and materials to showcase influencer strategies and performance metrics to senior leadership.
• Manage the monthly influencer budget, including invoice processing and tracking.
• Lead and support the growth of a team of managers and coordinators.

Requirements

• 8+ years of experience with increasing responsibility and growth in the influencer marketing space.
• Expert knowledge of influencer marketing tools such as CreatorIQ and Tribe Dynamics.