Duke University - Durham, NC
posted 4 months ago
The Director of Integrated Marketing at Duke University will play a pivotal role in leveraging a variety of marketing tools, including digital, traditional, and partnership marketing strategies, to implement comprehensive marketing initiatives across multiple platforms. This includes managing the university's websites, advertising, social media platforms, and online publications. The primary goal of this position is to drive engagement and enhance brand positioning across all channels, working closely with the Multimedia Director and Creative Director to ensure cohesive messaging and branding. In this role, the Director will be responsible for elevating marketing metrics and utilizing assessment tools to analyze target market demographics and behaviors. This analysis will help measure the success of various marketing vehicles, identify market niches, and understand market dynamics, patterns, and competitor behaviors. Collaboration with Marcomms colleagues and university leaders is essential to develop effective marketing strategies and campaigns that highlight the university's programs and people while maintaining a strong brand identity. The Director will also work with senior academic and administrative leadership on university-wide initiatives, advising the Vice President of Communications and Marketing, AVPs, and other senior officers on brand, marketing, and strategic communications issues. An important aspect of this role includes developing an analytics framework to monitor brand health, social listening, and engagement levels, creating a model for sharing insights with senior leadership and stakeholders, particularly regarding strategic initiatives. Additionally, the Director will lead the development of a broad channel strategy that encompasses online, offline, and traditional outreach methods, ensuring alignment across various university disciplines and units. This position will coordinate large-scale marketing and strategic communications efforts directed towards priority audiences, including prospective students, alumni, and the local community. The Director will oversee a team of social media and graphic designers, partnering with the creative and multimedia teams to develop timely and impactful content across channels. Operational oversight for the dissemination of strategic messages through print and electronic media will also be a key responsibility, along with the development and implementation of university-wide strategies for market and public opinion research.