Director of Loyalty and CRM

Dairy Queen - Bloomington, MN

Full-time - Senior

Hybrid - Bloomington, MN

5,001-10,000 employees

Food Services and Drinking Places

About the position

The Director of Loyalty and CRM at Dairy Queen will lead the strategy and execution of the company's loyalty program and customer relationship management initiatives. This role focuses on creating data-driven experiences that enhance customer engagement, increase lifetime value, and foster brand loyalty. The director will collaborate with cross-functional teams to optimize digital marketing efforts and ensure a seamless customer experience across various channels.

Responsibilities

• Develop and execute a comprehensive loyalty and CRM strategy aligned with business goals.
• Create a seamless customer experience for the loyalty program across digital touchpoints.
• Leverage data insights to create segmented and personalized campaigns.
• Implement a data-driven approach to segment and personalize messaging across digital channels.
• Develop multi-year roadmaps for loyalty and CRM initiatives with clear objectives and KPIs.
• Manage the loyalty marketing calendar and go-to-market activities.
• Monitor and analyze campaign performance data, providing actionable insights.
• Partner with internal teams to align on loyalty program strategies.
• Serve as a liaison to the franchisee community, leading training efforts.
• Manage relationships with external vendors and agencies.

Requirements

• Bachelor's degree in marketing, business, or a related field; MBA preferred.
• 8+ years of experience in loyalty, CRM, or digital marketing.
• Strong experience in retail, QSR, or CPG industries preferred.
• Proven track record of leading cross-functional teams.
• Excellent communication and presentation skills.
• Advanced analytical skills with the ability to translate data into insights.
• Proficiency with CRM tools and platforms.

Nice-to-haves

• Experience in developing and implementing large-scale programs.
• Ability to thrive in a fast-paced, dynamic environment.

Benefits

• Health insurance
• Dental insurance
• Paid time off
• Parental leave
• 401(k) matching