Macon Bacon - Macon, GA
posted 3 months ago
As the Director of Marketing & Analytics for the Macon Bacon, you will play a pivotal role in shaping the brand and driving ticket sales for our collegiate summer baseball team. Your responsibilities will encompass a wide range of marketing strategies aimed at enhancing our visibility and engagement with fans both locally and globally. You will oversee the branding efforts to ensure that the Macon Bacon name resonates with our audience, fostering a loyal fan base that extends beyond the ballpark. In addition to branding, you will be responsible for developing and executing digital advertising strategies that capitalize on our existing strong presence in the digital space. This includes managing email marketing campaigns that leverage our extensive database of fans to boost ticket sales and engagement. Your analytical skills will be crucial as you dive into data analytics, using insights to inform our marketing strategies and ensure we are targeting the right audiences effectively. Social media will also be under your purview, where you will work to expand our reach and engagement across various platforms. Keeping our website updated with the latest information and content related to the Macon Bacon will be essential, as will your creativity in content creation to keep our brand lively and engaging. Finally, you will oversee game entertainment, ensuring that our fans receive an unforgettable experience from the moment they arrive until they leave. This position requires a blend of creativity, analytical thinking, and a passion for sports, making it an exciting opportunity for someone looking to make a significant impact in the world of collegiate athletics.