Director of Marketing Analytics

$160,000 - $220,000/Yr

Mastermind - Scottsdale, AZ

Full-time - Senior

Scottsdale, AZ

Insurance Carriers and Related Activities

About the position

The Director of Marketing Analytics at Mastermind.com is a strategic leadership role responsible for guiding the marketing analytics team to provide actionable insights that shape marketing strategies, campaigns, and customer experience initiatives. This position involves analyzing data, identifying trends, and making recommendations to optimize marketing performance, customer acquisition, and lifetime value. The role requires collaboration across various departments to ensure data accuracy and promote a culture of data-informed decision-making.

Responsibilities

• Define and execute a marketing analytics strategy that aligns with business goals.
• Oversee the continuous improvement of a lead scoring model to assess lead quality and readiness.
• Develop segmentation strategies for personalized marketing efforts.
• Establish key performance indicators (KPIs) and dashboards to monitor campaign effectiveness and ROI.
• Provide data-driven recommendations for budget allocation and forecasting outcomes.
• Conduct ongoing analysis of market trends and competitive activity.
• Manage, mentor, and grow a team of marketing analysts.
• Partner with engineering and data teams to improve data infrastructure and tools.
• Work closely with other departments to align data insights with strategic initiatives.

Requirements

• Bachelor's degree in Marketing, Statistics, Business, Economics, or a related field; Master's degree or MBA preferred.
• 8+ years of experience in marketing analytics or a related field, with 3+ years in a leadership role.
• Proven expertise in data analytics, statistical modeling, and attribution methodologies.
• Strong proficiency with analytics tools and data management platforms.
• Experience with SQL and Python.
• Excellent leadership and communication skills.

Nice-to-haves

• Experience in competitive analysis and market research.
• Familiarity with customer journey mapping and product development.

Benefits

• Competitive salary range of $160,000 - $220,000.
• Comprehensive health insurance.
• 401k retirement plan with matching contributions.
• Flexible work environment with on-site/hybrid options.
• Professional development opportunities.