Director of Marketing and Admissions

The Commons Of Providence - Sandusky, OH

Full-time - Mid Level

Sandusky, OH

Nursing and Residential Care Facilities

About the position

The Commons of Providence is a nonprofit senior living facility located in Sandusky, OH, seeking a Director of Marketing and Admissions. This role is pivotal in ensuring that the facility meets and maximizes its targeted occupancy across the various levels of care and services offered. The Director will oversee the collection and analysis of data related to referrals and sales, ensuring that the organization is effectively reaching its marketing goals. This position is not just about numbers; it involves mentoring the marketing team to cultivate a motivated culture that aligns with the organization's objectives. In addition to data analysis, the Director of Marketing and Admissions will be responsible for developing a comprehensive marketing plan that supports the strategic business objectives of The Commons of Providence. This includes managing external communications, which encompass media relations, event planning, advertising, website development, and press releases. The Director will also collaborate on initiatives aimed at community education, wellness, and promoting healthy aging, ensuring that the facility remains a leader in senior care services. The Commons of Providence prides itself on its exceptional work-life balance, competitive wages, and a family-like atmosphere among staff. With a leadership team boasting 132 years of combined experience, the organization is committed to investing in its employees and providing a supportive work environment. The Director of Marketing and Admissions will play a crucial role in shaping the public perception of the facility and driving its success in the community.

Responsibilities

• Oversee the collection and analysis of data regarding referrals and sales to all levels of care and services provided within the organization.
• Mentor the marketing team to establish a motivated culture that fosters the goals of the organization.
• Develop a marketing plan that executes the strategic business objectives of the organization.
• Manage external communications including media relations, events, advertising, website development, and press releases.
• Collaborate in the development of community education, wellness, and healthy aging opportunities.

Requirements

• Must pass a criminal background check and drug screen.
• Bachelor's Degree in Marketing, Communication, Business Administration, or related field.
• Five years management experience leading a sales team.
• Five years direct sales and marketing experience within senior housing or senior health care.
• Excellent verbal and written communication skills.
• Experience with publishing and contact management software programs.

Benefits

• Medical, Dental, and Vision Insurance
• Employer contributions for Health Savings Account (HSA)
• Company-paid Life and Disability Insurance
• 401(k) with up to 4% employer contributions
• Employee assistance program
• Tuition reimbursement
• Pay on demand
• Paid time off (PTO) with cash out option
• Annual Merit Increases