Director of Marketing and Communications

$80,000 - $80,000/Yr

Pennsylvania Academy Of The Fine Arts - Philadelphia, PA

Full-time - Senior

Philadelphia, PA

Educational Services

About the position

The Director of Marketing and Communications at the Pennsylvania Academy of the Fine Arts (PAFA) will play a crucial role in shaping the brand and narrative of the institution. Reporting directly to the Chief Operating Officer, this position is tasked with increasing awareness of PAFA both locally and nationally, enhancing its reputation, and expanding its audiences and revenue streams. The Director will collaborate with various stakeholders across the institution to identify target audiences and markets, develop compelling stories and content, and pinpoint opportunities that align with PAFA's business objectives. These objectives include increasing enrollment in educational programs, boosting contributed income, growing museum attendance, and supporting additional revenue streams such as event rentals and retail sales. The Director will be responsible for executing a comprehensive marketing communications plan that encompasses strategy, goals, budget, and tactics. This includes securing high-level placements in print, broadcast, and online media, as well as maximizing the potential of social media channels. The role requires the development and execution of multi-platform communications strategies aimed at building awareness and amplifying PAFA's work and reputation among various stakeholders, both within and outside the organization. As PAFA approaches a historic milestone in 2026, with the reinstallation of its renowned collection coinciding with the 250th anniversary of the signing of the Declaration of Independence, the Director will be pivotal in creating an immersive experience that bridges history and the present. This role will not only highlight the academy's extensive collection of American art but also celebrate the contributions of all Americans, showcasing the evolution of American art and its role in shaping national identity.

Responsibilities

• Oversee marketing and public relations strategy and implementation.
• Manage communications across all channels and handle media inquiries.
• Create content for various audiences and purposes.
• Conduct market research and evaluate results.
• Evaluate opportunities for partnerships, sponsorships, and advertising.
• Build relationships with thought leaders, media outlets, and influencers.
• Establish a 21st-century marketing strategy in collaboration with senior staff.
• Develop and execute comprehensive marketing plans to support PAFA's goals.
• Determine target markets and create strategies to reach them.
• Plan and oversee advertising and promotional activities across various media.
• Measure the results of marketing programs and take corrective action as needed.
• Cultivate media relationships and organize media events for coverage.
• Write and distribute media releases and press kits for various events.
• Ensure adherence to brand and style guidelines across the institution.
• Create content for internal and external communications and publications.
• Prepare departmental activity reports for senior staff and the Board of Trustees.
• Develop and manage the departmental budget and vendor relationships.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field; Master's preferred.
• Minimum of five years of management experience in marketing.
• Proven experience in marketing and enrollment management support.
• Editorial experience in all forms of media: print, electronic, and internet.
• Experience managing website content and institutional publishing.
• Financial skills for budget management and financial projections.
• Computer literacy in Microsoft Office, Constant Contact, Adobe Creative Suite, and CRM databases.
• Excellent organizational skills and understanding of art and cultural marketing preferred.

Nice-to-haves

• Experience with social media marketing tools like Buffer and Muck Rack.
• Familiarity with Raiser's Edge or similar CRM/Development databases.

Benefits

• Continuing education credits
• Health insurance
• Paid holidays
• Flexible scheduling
• Professional development opportunities