Director of Marketing and Communications

$75,000 - $85,000/Yr

American Association Of Woodturners - Saint Paul, MN

Full-time - Mid Level

Remote - Saint Paul, MN

10,001+ employees

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Director of Marketing and Communications at the American Association of Woodturners (AAW) is a strategic leadership role responsible for driving the organization's marketing, communications, and business development efforts. This position aims to enhance AAW's visibility, increase audience engagement, and generate revenue while overseeing a three-person marketing and communications team. The ideal candidate will collaborate with various stakeholders to implement comprehensive marketing strategies aligned with AAW's mission and goals.

Responsibilities

• Develop and implement a comprehensive marketing, sales, and communications plan to expand AAW's visibility, increase membership engagement, and drive revenue.
• Lead the execution of new strategic priorities from AAW's strategic plan, aligning marketing and communications efforts with organizational goals.
• Leverage global marketing channels to reach diverse audiences and strengthen AAW's brand recognition internationally.
• Lead initiatives to enhance membership retention and achieve recruitment goals.
• Drive attendance growth for virtual and in-person events, including the annual international symposium.
• Maximize sales of educational products, merchandise, and other revenue-generating offerings.
• Build strategic alliances with business and nonprofit partners, symposium exhibitors, and sponsors.
• Identify and cultivate new corporate marketing partnerships and business development opportunities.
• Guide content strategy across AAW's website, social media, email campaigns, and other platforms to align with organizational goals.
• Ensure the website and digital communication channels are current, engaging, and optimized for user experience and search engines.
• Partner with the Managing Editor of American Woodturner to align organizational communications and expand the distribution of written and video content across multiple platforms.
• Provide leadership for the production of American Woodturner magazine, working closely with the Managing Editor to ensure timely delivery of the highest-quality publication.
• Expand the reach of AAW's digital archives and electronic publications, including the Woodturning Fundamentals e-newsletter.
• Monitor and analyze campaign performance, providing regular reports to inform future strategies.
• Oversee the development of high-quality marketing materials, including e-newsletters, brochures, event invitations, press releases, and calls for entries, ensuring alignment with brand guidelines.
• Collaborate with the contract design firm on graphic design initiatives to maintain a consistent brand identity.
• Lead media relations efforts, crafting press releases and pitches to raise awareness of AAW programs and events.
• Support membership campaigns with strategic communications that foster deeper relationships with members, chapters, and potential supporters.
• Partner with the development team to enhance annual giving campaigns and donor cultivation.
• Build marketing strategies that emphasize the value of membership and increase engagement within the woodturning community.

Requirements

• 7+ years of professional experience in marketing, communications, or business development, preferably in a nonprofit or association setting.
• Bachelor's degree in marketing, communications, business, or a related field.
• Experience implementing strategic priorities within a dynamic organizational framework.
• Demonstrated experience fostering a sense of community and member investment and engagement, preferably as part of a global membership association.
• Proven ability to develop and execute successful marketing strategies and business development initiatives.
• Strong leadership and team management skills with experience supervising staff and contractors.
• Exceptional written and verbal communication skills with the ability to craft compelling narratives.
• Proficiency in digital marketing tools, analytics platforms, and CRM systems preferably ASI iMIS membership management software and Informz/Higher Logic email communications systems.
• Collaborative, results-driven mindset with excellent project management and organizational skills.

Benefits

• $75,000 to $85,000 annual salary, dependent on experience and qualifications
• Generous Vacation and Sick policy
• 10 flexible paid holidays per year
• 1 floating holiday per year
• Fully remote work option outside the Twin Cities, MN area or hybrid if living in the Twin Cities area