Director of Marketing and Communications

$90,000 - $125,000/Yr

Syracuse University - Syracuse, NY

Full-time - Senior

Syracuse, NY

10,001+ employees

Educational Services

About the position

The Director of Marketing and Communications at Syracuse University is responsible for leading strategic marketing initiatives to enhance the college's reputation, increase enrollment, and promote academic programs. This role involves collaboration with university communications to ensure alignment with broader marketing strategies and brand standards. The director supervises a team and plays a crucial role in positioning Falk College as a leader in higher education and research.

Responsibilities

• Develop and implement comprehensive marketing and communication strategies aligned with the college's goals.
• Plan and execute marketing campaigns for student recruitment, alumni engagement, and fundraising initiatives.
• Develop strategies to effectively communicate research outcomes to various stakeholders.
• Manage the marketing and communications budget while staying current with marketing trends.
• Handle crisis communication and reputation management as needed.
• Lead and manage a team of marketing and communications professionals.
• Collaborate with academic departments and the research office to showcase faculty and student achievements.

Requirements

• Master's degree in Marketing, Communications, Public Relations, or a related field.
• Eight (8) plus years in marketing and communications, with five (5) plus years in leadership roles.
• Proven success in higher education marketing, preferably at research-focused institutions.
• Strong written and verbal communication skills.
• Leadership and team management experience.
• Digital marketing expertise including social media, SEO, and analytics.
• Experience with CRM systems and marketing automation tools.

Nice-to-haves

• Proficiency in content management systems and email marketing platforms.
• Experience in brand management and development.
• Budget management and strategic planning skills.
• Crisis communication and reputation management experience.

Benefits

• Competitive salary range of $90,000 - $125,000
• Opportunities for professional development
• Supportive work environment
• Engagement with a diverse community