Director of Marketing and Communications

$60,000 - $65,000/Yr

Genesee Country Village & Museum - Mumford, NY

Full-time - Senior

Mumford, NY

About the position

The Director of Marketing and Communications at Genesee Country Village & Museum is responsible for managing all aspects of marketing, public relations, digital engagement, and branding for the Museum. This role is pivotal in shaping the Museum's voice and message, developing strategic marketing plans, and enhancing public awareness of the Museum as a community resource and educational center. The successful candidate will have the opportunity to directly influence the Museum's growth and success as it approaches its 50th anniversary in 2026.

Responsibilities

• Determine the overall voice and message of the Museum in partnership with senior leadership.
• Collaborate with programming teams to identify themes and unique attributes for market positioning.
• Lead the development of a strategic, multi-channel marketing plan to increase public awareness.
• Plan, execute, and manage strategies to grow and attract new audiences.
• Evaluate and report on marketing results and adjust efforts to achieve goals.
• Project manage graphic design, video, photography, and other creative services.
• Oversee content and tone for the Museum's website and social media.
• Serve as the central media relations point person for the Museum.
• Pitch story ideas and send press releases to attract earned media.
• Organize and host media visits.
• Write and manage the Marketing and Communications annual operating budget.
• Manage an outside marketing/PR consultant and a communications assistant.
• Organize and inform the work of the Marketing Committee of the Museum's Board.
• Represent the Museum in community initiatives and local conferences.
• Support the Museum's fundraising efforts with the Development Team.
• Enforce the Museum's brand identity and develop brand templates for staff use.

Requirements

• College degree and minimum of five years of work experience in a related field.
• Demonstrated experience developing and managing integrated multi-channel marketing plans.
• Exceptional writing and communication skills.
• Strong organizational skills with attention to detail.
• Strong social media skills, particularly on Facebook and Instagram.
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint, Publisher).
• Strong collaborator with relationship-building skills.
• Proactive problem-solving and decision-making capabilities.
• Experience and interest in museums and/or non-profits.

Nice-to-haves

• Experience in internal and external communications, marketing, and fundraising.

Benefits

• Disability insurance
• Health insurance
• Dental insurance
• Paid time off
• Employee assistance program
• 403(b)
• Life insurance