Director of Marketing and Communications

$175,000 - $185,000/Yr

Joybound People & Pets - Walnut Creek, CA

Full-time - Senior

Walnut Creek, CA

About the position

The Director of Marketing and Communications is a strategic leadership role at Joybound, responsible for developing and executing comprehensive marketing and communications strategies that enhance the organization's reputation and drive philanthropic revenue. This position leads integrated marketing efforts across various channels, including brand management, digital presence, media relations, and organizational communications, while being a key member of the Advancement leadership team. The role requires a dynamic individual with strong analytical skills, creativity, and the ability to motivate and mentor a team in a fast-paced environment.

Responsibilities

• Serve as principal steward of the organization's brand, ensuring consistency across all channels and touchpoints.
• Responsible for oversight of brand guidelines, voice, messaging frameworks, and organizational compliance.
• Lead creative direction for major organizational initiatives and campaigns.
• Guide the development of compelling narratives that communicate the institution's value proposition and impact.
• Develop and execute comprehensive marketing and communications strategies aligned with organizational priorities and advancement goals.
• Lead, mentor, and manage a team of marketing and communications professionals into a cohesive team.
• Manage departmental budget and resources effectively.
• Direct strategic planning and execution of annual fund campaigns across direct mail and digital channels.
• Oversee development of donor-centric messaging and content strategy to drive giving.
• Lead institution-wide social media strategy and content planning.
• Serve as senior communications counsel to organization leadership.
• Manage crisis communications and organizational messaging on sensitive issues.
• Direct conceptualization and production of high-impact organizational publications.

Requirements

• Bachelor's degree in marketing, communications, journalism, or related field.
• 10+ years of progressive experience in marketing and communications, with at least 5 years in a senior leadership role.
• Proven track record of developing and executing successful integrated marketing campaigns.
• Experience managing and mentoring professional staff.
• Strong strategic planning and project management skills.
• Excellence in written and verbal communication.
• Expert proficiency with online platforms including social media, CMS (WordPress), project management (Asana, Trello), marketing platforms (Engaging Networks, Buffer, etc.), Google products (Analytics, Ads, etc.).
• Experience with fundraising communications and revenue generation.
• Budget management experience.

Nice-to-haves

• Master's degree in relevant field.
• Experience in nonprofit or animal wellbeing a plus.
• Knowledge of current trends in philanthropy and donor engagement.
• Experience with crisis communications.
• Understanding of data analytics and marketing metrics.

Benefits

• Competitive salary range of $175,000 - $185,000 per year.
• Opportunities for professional development and training.
• Flexible working hours with occasional evening and weekend work required.