Director of Marketing and Digital Engagement

$54,726 - $68,226/Yr

East Carolina University - Greenville, SC

Full-time - Mid Level

Greenville, SC

Educational Services

About the position

The Director of Marketing and Digital Engagement at East Carolina University is responsible for developing and executing a comprehensive marketing strategy aimed at enhancing alumni engagement. This role involves leading marketing efforts, managing communications, and overseeing a team to ensure effective outreach to the alumni community. The position requires a data-driven approach to connect with alumni and promote the university's mission through various channels.

Responsibilities

• Develop and execute a comprehensive alumni marketing strategy.
• Lead marketing and communications efforts for the ECU Alumni Association.
• Create marketing collateral including email campaigns, newsletters, and social media posts.
• Manage benefits and services that enhance the alumni experience and generate revenue.
• Update and maintain the ECU Alumni Association website, ensuring it is user-friendly and visually appealing.
• Produce and maintain an annual marketing and communications calendar.
• Implement best practices in alumni marketing and communications.
• Utilize storytelling to share alumni success stories across multiple platforms.
• Ensure consistency in branding and messaging for all alumni communications.
• Collaborate with the Office of Annual Giving to develop a donor stewardship plan.
• Oversee project workflows and coordinate marketing resources effectively.
• Assist in managing the annual budget for marketing and communications.
• Lead and motivate a team of direct reports.
• Support alumni events and maintain relationships with campus partners.

Requirements

• Bachelor's degree in communications, sales, marketing, or related field.
• Minimum of five years of progressive experience in alumni relations, public relations, sales, or marketing.
• At least three years of leadership experience in membership or affinity programs.
• Excellent oral and written communication skills.

Nice-to-haves

• Experience in alumni relations membership programs or advancement areas.
• Ability to lead and motivate high-performing teams.
• Strong organizational skills and ability to manage multiple projects.
• Experience in building successful member relations programs.
• Understanding of the alumni mindset and effective communication strategies.
• Collaborative leadership style suitable for a university environment.

Benefits

• Competitive salary range of $54,726 - $68,226.
• Opportunities for professional development and growth.
• Supportive work environment with a focus on team culture.