East Carolina University - Greenville, NC
posted 2 months ago
The Director of Marketing and Digital Engagement at East Carolina University (ECU) will play a pivotal role in enhancing the connection and engagement of the ECU alumni community. Reporting to the Associate Vice Chancellor for Alumni Relations, this position is responsible for developing a comprehensive, measurable, and data-driven marketing strategy aimed at fostering alumni relations and promoting the mission of the ECU Alumni Association (ECUAA). The Director will lead the marketing and communications efforts, identifying core audience segments and creating targeted strategies that utilize digital, tactile, and social media assets to effectively engage alumni. This includes producing various marketing collateral such as email campaigns, newsletters, social media posts, and promotional items that not only promote alumni engagement and events but also align with institutional goals and objectives. In addition to marketing strategy development, the Director will oversee the management of benefits and services that enhance the alumni experience and generate revenue for essential programming. The role also involves maintaining the ECU Alumni Association's official website, ensuring it is user-friendly and visually appealing, while also keeping content fresh and relevant. The Director will be responsible for illustrating timelines and goals through an annual marketing and communications calendar, implementing best practices in alumni marketing, and harnessing creative storytelling to share compelling alumni stories across multiple channels. The position also requires maintaining effective internal marketing and communication processes, overseeing project workflows, and coordinating marketing requests from alumni engagement staff. The Director will collaborate with colleagues across University Advancement to ensure all marketing efforts align with branding standards and are deployed in a timely manner. Furthermore, the Director will manage a team of direct reports, contributing to a positive team culture and supporting the goals of the ECUAA Board and its committees. Other duties may include attending alumni events and maintaining professional relationships with key campus partners.