Director of Marketing and Digital Strategy

George Mason University - Fairfax, VA

Full-time - Director

Fairfax, VA

1,001-5,000 employees

Educational Services

About the position

The Director of Marketing and Digital Strategy at George Mason University is responsible for overseeing the marketing and digital content operations within the Intercollegiate Athletics department. This role focuses on creating revenue opportunities, enhancing game-day experiences, and developing strategic marketing initiatives to promote athletic events and engage the university community. The director will manage a team, coordinate promotional activities, and ensure compliance with NCAA regulations while fostering relationships with various stakeholders.

Responsibilities

• Oversees day-to-day functions and operations of the marketing and digital content departments.
• Serves as supervisor for Assistant Director of Fan Engagement.
• Coordinates with the Assistant Director of Fan Engagement and Associate Athletic Director, Digital Media & Marketing to create strategic marketing initiatives and campaigns.
• Oversees marketing, social and content wage worker staff (30+ individuals).
• Works alongside Associate Athletic Director of Digital Media & Marketing to manage marketing & promotions and digital content budgets.
• Handles execution of gameday marketing, including on-court activities.
• Focuses on specific atmosphere elements including improving and managing game day experience via videoboard and in-arena content.
• Manages marketing game day operations/staff at home athletic events, including scripts and video board presentations for men's and women's basketball.
• Loads all content for games onto Show Control Computer.
• Assists with creation of social media content for videoboard.
• Collaborates with Playfly MMR partner to ensure that all sponsored elements are included in game presentation.
• Serves as administrator and content strategist for Mason Athletics main social media accounts.
• Creates weekly content calendars for social media outreach.
• Crafts, develops and maintains fruitful relationships with key campus offices and constituents.
• Manages grassroots promotions for all sports, with a focus on basketball.
• Instructs cheer and dance squads in rules & regulations and collaborates with coaching staff to determine game day strategy.

Requirements

• Master's degree or equivalent combination of education and experience.
• Demonstrated experience in marketing and game day promotions.
• Demonstrated experience in social media management & digital strategy.
• Knowledge of NCAA, conference, and commonwealth rules and regulations.
• Ability to work and manage relationships with diverse populations.
• Ability to work in a deadline-driven, high pressure environment.
• High emotional intelligence and ability to manage key relationships with internal and external campus publics.
• Demonstrated ability to oversee direct reports and student staff.
• Proficiency in Adobe Creative Suite and Microsoft Office.
• Excellent oral and written communication skills.

Nice-to-haves

• Previous experience running in-game basketball production/Show Control computer.
• Demonstrated ability to drive revenue and increase basketball attendance.
• Demonstrated ability to run an in-game basketball show.

Benefits

• Salary commensurate with education and experience.
• Criminal Background Check required.