Director of Marketing and Public Relations

Concord University - Athens, WV

Full-time - Director

Athens, WV

Educational Services

About the position

The Director of Marketing and Public Relations is responsible for leading the development and execution of the institution's strategic marketing and public relations plan. This role aims to enhance visibility, support enrollment efforts, and strengthen the institution's brand. The Director oversees public relations, media outreach, digital marketing, and community engagement initiatives, collaborating with various departments to ensure consistent messaging and alignment with institutional goals.

Responsibilities

• Serve as project manager and team lead for marketing team members, filling in department gaps as needed.
• Develop, measure, and utilize a University-wide marketing plan with input from campus community constituent groups.
• Maintain and enforce University-wide protocols including branding guidelines and social media policies.
• Host semi-annual campus forums on the University-wide marketing plan.
• Serve as lead editor for university publications, including CU Magazine.
• Host monthly lunch-and-learn seminars for faculty and staff on marketing initiatives.
• Coordinate regular briefing sessions with academic and administrative entities.
• Act as the institution's primary media contact, developing relationships with media outlets.
• Coordinate press releases, media events, and public statements to promote institutional achievements.
• Coordinate an annual Media Appreciation Day event.
• Attend on-campus and off-campus events as deemed appropriate.
• Manage vendor and media relationships.

Requirements

• Bachelor's degree in Marketing, Public Relations, Media, Communications, Journalism, or a related field.
• More than 5 years of experience in marketing and public relations, preferably within higher education or a similar field.
• Proven ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Strong understanding of branding, digital marketing, and public relations strategies.
• Content Management Service and website management experience.
• Experience with social media and digital campaigns.
• Traditional and print media experience.
• Project and team management experience.
• Excellent oral and presentation skills.
• Excellent writing and editing skills.
• Ability to manage and run multi-media campaigns.
• Ability to utilize analytical tools to assess campaign effectiveness.

Nice-to-haves

• Master's degree in Marketing, Public Relations, Journalism, Communications, or a related field.

Benefits

• Work week of 37.5 hours.
• Employees receive 13-14 Paid Holidays Annually.
• Staff earn up to 24 days of annual leave per year (max 360 hours) and up to 18 days of sick leave per year.
• Health insurance through West Virginia Public Employees Insurance Agency (PEIA).
• Tuition waiver program for employees, spouse, and eligible dependents.
• 401(a) retirement plan with a 6% employer match.
• Basic term life insurance ($10,000) at no cost, with optional coverage available.
• Mountaineer Flexible Benefits for eligible health, medical, dental, and dependent care expenses.
• Annual Increment Pay.