Director of Marketing and Public Relations

$69,296 - $86,620/Yr

Bay de Noc Community College - Escanaba, MI

Full-time - Mid Level

Escanaba, MI

Educational Services

About the position

The Director of Marketing and Public Relations at Bay de Noc Community College is responsible for driving the college's voice and vision through strategic and impactful communications. This role involves shaping the college's identity and effectively reaching diverse audiences, including prospective students and community stakeholders.

Responsibilities

• Drive the voice and vision of Bay College through strategic communications.
• Shape and champion the college's identity.
• Reach and resonate with diverse audiences, including prospective students and community stakeholders.
• Manage marketing and public relations initiatives to promote the college's mission.
• Oversee the marketing and communications team, providing leadership and direction.

Requirements

• Bachelor's degree in public relations, marketing, or a related field.
• Minimum of 3 years of experience in marketing, public relations, or a related field.
• Minimum of 3 years of supervisory experience.
• Demonstrated commitment to valuing diversity and contributing to an inclusive working environment.
• Ability to effectively communicate with diverse audiences, both orally and in writing.
• Proficiency in standard office software applications and ability to learn new software as needed.
• Working knowledge of graphic design and digital imaging software.
• Demonstrated effectiveness in organization and project management.
• Ability to prioritize marketing and communications requests accordingly.
• Ability to work independently with close attention to detail.

Nice-to-haves

• Master's degree in public relations, marketing, or a related field.
• Minimum of 5 years of relevant experience.
• Minimum of 5 years of supervisory experience.
• Strong organizational and leadership abilities.
• Experience managing a diverse team.
• Excellent problem-solving skills for navigating complex public-facing situations.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Short-term disability insurance
• Long-term disability insurance
• Flexible spending accounts
• Dependent care accounts
• Health savings accounts
• 12% employer contribution to Michigan Public School Employees Retirement Systems or TIAA 401(a)
• TIAA 403(b)
• Generous sick and vacation time
• Paid holidays
• Modified summer schedule
• YMCA membership
• Wellness Program
• Tuition reimbursement
• Professional development support