Director of Marketing and Public Relations

$69,296 - $86,620/Yr

Bay de Noc Community College - Escanaba, MI

Full-time - Mid Level

Escanaba, MI

Educational Services

About the position

The Director of Marketing and Public Relations at Bay de Noc Community College is responsible for shaping and promoting the college's identity through strategic and impactful communications. This role involves driving the college's voice and vision, engaging with various audiences including prospective students and community stakeholders, and ensuring that the college's mission is effectively communicated.

Responsibilities

• Drive the voice and vision of Bay College through strategic communications.
• Shape and champion the college's identity to resonate with diverse audiences.
• Engage with prospective students and community stakeholders effectively.
• Manage marketing and public relations initiatives to enhance the college's visibility.
• Oversee the development and implementation of communication strategies.

Requirements

• Bachelor's degree in public relations, marketing, or a related field.
• Minimum of 3 years of experience in marketing, public relations, or a related field.
• Minimum of 3 years of supervisory experience.
• Demonstrated commitment to valuing diversity and contributing to an inclusive environment.
• Ability to communicate effectively with diverse audiences, both orally and in writing.
• Proficiency in standard office software applications and ability to learn new software as needed.
• Working knowledge of graphic design and digital imaging software.
• Demonstrated effectiveness in organization and project management.
• Ability to prioritize marketing and communications requests accordingly.
• Ability to work independently with attention to detail.

Nice-to-haves

• Master's degree in public relations, marketing, or a related field.
• Minimum of 5 years of relevant experience.
• Minimum of 5 years of supervisory experience.
• Strong organizational and leadership abilities.
• Experience managing a diverse team and excellent problem-solving skills.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Short-term disability insurance
• Long-term disability insurance
• Flexible spending accounts
• Dependent care accounts
• Health savings accounts
• 12% employer contribution to Michigan Public School Employees Retirement Systems or TIAA 401(a)
• TIAA 403(b)
• Generous sick and vacation time
• Paid holidays
• Modified summer schedule
• YMCA membership
• Wellness Program
• Tuition reimbursement
• Professional development support